My Celebrity Life

8 Skincare Trends That You’ll Be Obsessed With Next Year

From buzzy new ingredients like succinic acid and cica to the best hacks for combating maskne and switching up your skincare routine as a result of spending more time indoors, 2020 has brought us countless intriguing skincare trends. And 2021 promises even more.

With stress and anxiety at an all-time high, a necessary spotlight being shone on the environment, and many unforeseen changes in skin needs thanks to the pandemic, brands and skin experts are predicting a shift in the way we shop for products and look after our skin in the upcoming year.

Ahead, we enlisted three of the industry’s top beauty experts to divulge 2021’s burgeoning skincare trends and exactly how they can work for you.

Medical Grade Skincare

My Celebrity Life – Dr Dennis Gross Alpha Beta Universal Daily Peel
Dr. Dennis Gross Alpha Beta Universal Daily Peel

Dermatologist and doctor-owned brands with a focus on proven ingredients that really work (and work fast) are going to reign supreme next year, and it makes sense. “We’ve become used to following the advice of scientific professionals during the crisis,” says Alexia Inge, cofounder of Cult Beauty, “so there has been a re-emergence of clean-savvy ‘doctor brands’ as trusted sources for skincare solutions.”Brands to watch are Dr Dennis Gross (which champions exfoliating ingredients such as glycolic and salicylic acid), Dr Sam’s (which combines the most powerful ingredients in very few products) and The Inkey List (which highlights the benefits of single product ingredients, such as hyaluronic acid and retinol).

Dr. Dennis Gross Alpha Beta Universal Daily Peel, $, available at Cult Beauty

The Inkey List Retinol Serum, $, available at Cult Beauty

Dr Sam’s Flawless Moisturiser, $, available at Dr Sam Bunting

Scalpcare is the New Skincare

My Celebrity Life – The Inkey List Hyaluronic Acid Hydrating Hair Treatment
The Inkey List Hyaluronic Acid Hydrating Hair Treatment

Your scalp is just an extension of your facial skin, according to consultant dermatologist Dr Anjali Mahto, and we should be treating it in a similar way.”Partly because of COVID, people are more interested in their scalp health and body skin,” says Dr Mahto. “We know about free radical damage to the skin (for example, how UV and pollution can make skin dull and cause damage) but these things also damage the skin of the scalp and there will be an interest in maintaining scalp health.”

Dr Mahto mentions that seasonal changes and environmental pollution can make scalp issues such as dandruff, itchiness or flaky skin worse and product build-up from hairspray, serums, waxes and heat protection can also damage the scalp if not washed out properly. Dr Mahto recommends Head & Shoulders Strength Anti Dandruff Shampoo and Hair Conditioner, £4.99 each, for the ultimate cleanse.

Scalp care will also become high-tech in 2021, with some haircare lines formulating products with hyaluronic acid, which they claim can help protect the hair against ageing. Head & Shoulders, meanwhile, incorporates lactic acid into its Strength line to exfoliate dry skin.

Head & Shoulders Supreme Strength Hair Conditioner, $, available at Superdrug

Head & Shoulders Strength Anti Dandruff Shampoo, $, available at Superdrug

The Inkey List Hyaluronic Acid Hydrating Hair Treatment, $, available at LookFantastic

A Focus on Eye Care

My Celebrity Life – Indie Lee IWaken Eye Serum
Indie Lee I-Waken Eye Serum

With protective face masks covering everything apart from the eyes, it’s no wonder more of us have become aware of dark circles, puffiness and fine lines. Indie Lee, beauty expert and founder of skincare brand Indie Lee, hits home the importance of two ingredients in particular when shopping for eye creams and serums. “I love using arnica (which is said to treat swelling and therefore eye bags), and vitamin E around the eyes,” says Indie. “Vitamin E in particular is so moisturising. Prior to using skincare products with vitamin E in them, I used to buy supplement capsules and use them on my skin at night. I still do that when my eyes are really dry and I need a surge.”Eye creams are great but Indie suggests using an eye serum, as they are more potent. Try the I-Waken Eye Serum, £48. “This addresses dark circles, fine lines and puffiness,” says Indie. R29 also recommends Olay Regenerist Eye Cream Advanced Anti-Ageing Eye Lifting Serum, £21.69, and No7 Youthful Eye Serum, £20, for deeply hydrating dry under-eyes and minimising fine lines over time.

Indie Lee I-Waken Eye Serum, $, available at Cult Beauty

Olay Eye Cream Advanced Anti-Ageing Eye Lifting Serum, $, available at Boots

No7 Youthful Eye Serum, $, available at Boots

The End of the Shelfie

“We’re caring more about the planet and our impact,” says Dr Mahto. “2020 was the hottest year on record and this is going to lead to us using less products.”Indie agrees: “We’re all touting for sustainability, so do you need seven cleansers? When people ask me what products I recommend they buy next, I always tell them it’s the ones they are running low on. The ones you actually use. Buy one product at a time to see if they truly work for you would be my advice,” which leads us on to the next point…


Streamlined Skincare

My Celebrity Life – StriVectin SuperC Retinol Brighten and Correct Vitamin C Serum
StriVectin Super-C Retinol Brighten and Correct Vitamin C Serum
“We are going to start streamlining our skincare routines,” says Dr Mahto. “A lot of people are getting to the point where they’ve overdone it and are having bad skin reactions. Many are also still on furlough and are in general economic situations. There is less expendable income, so people are spending less money but on things that actually work.”Dr Mahto recommends multitasking products. “Products that, for example, combine bakuchiol and retinol (which both promote new skin cells) or alpha hydroxy acids (exfoliating acids) and retinol are becoming popular,” she adds. “Why use a separate acid and retinol if there’s a product that combines both? Products that incorporate all of the benefits will reduce our need for so many steps.”

Dr Mahto rates Dr Sam’s Flawless Brightly Serum, £44, which combines azelaic acid for gentle exfoliation, bakuchiol (nature’s answer to retinol, which uncovers brighter skin cells) and niacinamide for reducing oil and the appearance of enlarged pores.

We recommend StriVectin Super-C Retinol Brighten and Correct Vitamin C Serum, £62, and Paula’s Choice Clinical 0.3% Retinol + 2% Bakuchiol Treatment, £53, both of which are excellent at combating dull skin prone to hyperpigmentation and dark spots.

Dr Mahto’s advice? Start slowly and build up your skin’s tolerance, as ingredients such as retinol, vitamin C and acids can be irritating when used too often. As a result, SPF is a must.

Dr Sam’s Flawless Brightly Serum, $, available at Dr Sam Bunting

StriVectin Super-C Retinol Brighten and Correct Vitamin C Serum, $, available at LookFantastic

Paula’s Choice Clinical 0.3% Retinol + 2% Bakuchiol Treatment, $, available at Paula’s Choice

Skincare as Selfcare

My Celebrity Life – Rahua Founders Blend
Rahua Founder’s Blend
After a tumultuous year, the link between skin and mental health is something brands and experts will explore. “There are many things that contribute to the health of your skin and one of them is stress and anxiety, which can affect your hormone levels,” says Indie, potentially leading to skin bugbears such as breakouts.”Right now is such a heavy time and taking time for yourself is a must,” she continues, citing skincare as a form of self-care after looking at your lifestyle factors and finding ways to minimise stress and anxiety that work for you. “Lighting a candle is not the be-all and end-all of self-care,” says Indie. “Take time to do your facial massage, for example. Even when I wash my face at night, I really get in there and work it. When I rinse off my cleanser, I’ll pat my skin dry, use my serums and it feels like an experience. I’m hoping the takeaway from this pandemic is pause.”

If you’re stressed, you’re probably not sleeping or eating properly, adds Indie, and this can show up on your skin. “In terms of combating that, meditating, yoga and finding something to help ground myself works. Be sure to eat a healthy, balanced diet and get enough sleep. I like aromatherapy and find lavender is very grounding; it helps me get to that restful place.”

Alexia pinpoints trailblazers like Rahua, Therapie, Earl of East, Odacité and De Mamiel among brands countering the many nuanced forms of anxiety with essential oils, salts and satisfying textures. “Ritualistic acts of beauty take up a more ‘conscious’ place within our lives – occupying the wellbeing space just as much as a beauty one,” says Alexia.

Rahua Founder’s Blend, $, available at Cult Beauty

Earl of East Japanese Bathing Ritual Hand Balm, $, available at Cult Beauty

Therapie Cherish Skin Repair Serum, $, available at Cult Beauty

The New Rules of Exfoliation

My Celebrity Life – Indie Lee Radiance Renewal Peel
Indie Lee Radiance Renewal Peel
Exfoliating acids like AHAs (alpha hydroxy acids, such as glycolic or lactic acid, which exfoliate the surface of the skin and make it appear brighter) and BHAs (beta hydroxy acids, which exfoliate deep inside the pore to prevent spots) are everywhere right now. But Dr Mahto says you don’t have to use them every single day. We’d recommend two to three nights a week, maximum.Indie agrees. “Removing dead skin cells so that your expensive serums and moisturisers actually work is important, otherwise they’re sitting there and not doing anything,” she says but hits home the importance of gentle exfoliation. Her Radiance Renewal Peel Pads, £65, contain PHAs (or polyhydroxy acids) which are a lot kinder on skin. If your skin is sensitive, use them two or three nights a week after cleansing and before moisturiser. Also try The Inkey List PHA Toner, £9.99, or NeoStrata PHA Restore Facial Cleanser, £31.

Indie Lee Radiance Renewal Peel, $, available at Harrods

NeoStrata Restore Facial Cleanser, $, available at Dermacare Direct

The Inkey List PHA Toner, $, available at FeelUnique

The Smartest New Skincare Ingredients

My Celebrity Life – Elemis ProCollagen Marine Cream SPF 30
Elemis Pro-Collagen Marine Cream SPF 30
This year we saw lactobionic acid, cica and benzoyl peroxide make headlines in skincare. But there is a new wave of ingredients to look out for.”Spirulina in particular,” says Indie. Hailed as a superfood, it is essentially an algae. “We talk so much about adding spirulina to smoothies but there are topical benefits, too. It really hydrates and nourishes the skin. It’s also an antioxidant,” so it provides a shield against the environment, for example pollution, which can make skin appear dull and clogged. “It’s especially great around the eyes,” says Indie, who also recommends ceramides, or fats, which hold the skin together. Without them, skin is dry, rough and irritated. We rate the Daily Vitamin Infusion Serum, £61, and CeraVe Facial Moisturising Lotion, £13, both of which are packed with ceramides.

Ingredients derived from the ocean are also going to be huge. “The beauty world has been obsessed with the power of plants,” says Alexia, “but it is casting its net wider. As the sustainability movement focuses more on ocean preservation, sea botanicals are searching for the sunlight, and ocean plants and ocean sustainability programmes are gaining traction as a largely untapped cache of beauty treasures.”

Ingredients like sea plasma, marine collagen, algae, astaxanthin, microorganisms and others are making their way into skincare to hydrate, plump and soothe skin. Brands like One Ocean Beauty, Haeckels and Elemis are already jumping on board.

Elemis Pro-Collagen Marine Cream, $, available at LookFantastic

CeraVe Facial Moisturising Lotion, $, available at LookFantastic

Indie Lee Daily Vitamin Infusion, $, available at Cult Beauty


Credit: Original article published here.

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