My Celebrity Life

Hair saviour brand Olaplex is expanding into skincare

Olaplex No. 3 Hair Perfector

Olaplex is a bonafide hair saviour.

Beloved by bleached blondes and split end sufferers, it has garnered a loyal following by professionals and consumers alike.

Its hair transformation powers are most accredited to its in-salon bond-building hair treatment Olaplex No.1, along with the uber-popular at-home haircare range.

And now, the brand appears to be launching itself into the skincare market.

The haircare giant recently filed for an initial public offering on the US stock market, saying: ‘We also are well positioned to expand into the $633bn beauty and personal care category by leveraging our differentiated technology platform, and we believe consumers would be interested in Olaplex product offerings in other beauty categories, such as skincare, a $140 billion global category.’

Olaplex is keeping details withheld at the moment, which makes sense as the business has 100 protected patents already.

However, the brand did hint the launch will be clean beauty based.

‘We intend to utilise our innovation expertise to enter adjacent categories and create clean, healthy solutions for the broader personal care needs of our consumers,’ the brand added.

While we can only assume what the range will offer, it may follow a similar path to its haircare partner.

The current Olaplex offering balances out environmental damage and the effects of UV rays on hair while repairing damage and focusing on the hair’s health.

If the skincare collection does the same, then Olaplex can take all of our money.


Credit: Original article published here.

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