Don’t get me wrong. I love makeup. But recently I have felt a little wronged by so many of the brands that I swear by. You see, as a beauty editor, it can be really easy to get lost in the results of a product without taking into account the price of it. Recently, I stumbled across an old favourite foundation, so I hooked it back out and started wearing it again.
I started receiving compliments on my Zoom calls and FaceTime chats with friends and started recommending the base to anyone who would listen. It wasn’t until a close girlfriend texted me the following that I realised something needed to be done: “Why have you just spent 10 minutes selling me on a foundation that costs £60? I just went to buy it, and I feel wronged. I was expecting it to be £8.”
And truthfully, I felt a bit annoyed at the price tag too. There’s absolutely no doubt about it: £60 for a makeup product is obscene money. And sure, if you have the money to spend, I think a lot of the pricier products are worth it, but shouldn’t great makeup be accessible to everyone? The truth is there are so many amazing makeup products out there that have high-end results without a high-end price tag.
So in a bid to give fabulous affordable makeup the shout-out that it deserves, I reached out to some of the best makeup artists in the business to get their opinion on the best affordable products out there. Keep scrolling to discover the affordable makeup products they swear by.