It often takes a minute for beauty to catch up with conversations that have been circling in social media communities. Skin acceptance and skin positivity movements have been making their way around for a while, but there’s not really been a brand whose been able to capture it in an authentic way.
Yes, un-retouched photographs of models are a huge deal but this authenticity needs to follow through in all areas of the brand. I’m talking everything from prices to how they’re engaging with their audience.
So, enter Skin Proud with their call to have us all embracing our skin. Not just one type of skin either, as the brand has made it a priority to make the products and language they use as inclusive as possible. Not a single person or skin type will be left behind and in an industry with so many barriers, it’s seriously refreshing.
Skin Proud back all of this up with an affordable range of products under £15 that are cruelty free, 100% vegan and focus on transparency.
Already crushing? Well, wait until you try the products. I was already fan-girling when I read up on the brand, but once the products landed on my face, it was a game-changer.
I tried out the entire range of products that are super easy-to-use, look great in my bathroom cabinet and actually work. As in, after using Skin Proud my skin is softer, bouncier and more radiant than it was before. I’m well aware that I sound like I’m auditioning for a 3 minute TV advert here, but trust me, this is some good stuff.
Want in on the action? Keep scrolling to read my review of the products.
I don’t know if I ate too much jelly and ice-cream when I was younger, but I’ll buy any beauty product that has a jelly-like feel. This moisturiser melted into my skin and felt like a breath of fresh air on an uncomfortably hot fan-free day. It honestly feels like splashing your face with water and the soothing rose flower and hyaluronic acid provide all the bouncy skin results.
This serum is gentle yet oh so effective. If you’ve been nervous about giving retinol a go, then this serum that’s also filled with rosehip oil, hyaluronic acid and 0.5% retinol, might be just what you’re looking for. 8.5 hours of sleep later and my skin was exfoliated, tighter (in the best way) but still super supple.
Thanks to the insufficient thickness of my yoga leggings, I’ve got a very sad case of dry patches on my knees. Luckily, this balm came into my life at just the right time and I’ve been slathering the jojoba and coconut oil base all over my sore knees ever since. They’re back to normal now and I credit this all-rounder with the transformation.
It’s always a risky move when you try new skincare the night before hosting a Zoom event but the scent of this overnight mask reeled me in. In case you’re wondering, it smells like berry sweets in a bag of pick ‘n’ mix. That’ll be the nourishing cranberry seed oil and raspberry extract.
I usually like thick, mascarpone-like masks so I wasn’t sure how well this super lightweight texture would fare. All I have to say is that I woke up to dewy skin that felt deeply hydrated and somehow changed how well my makeup application went. Sold.
I haven’t been riding the hyaluronic acid wave and it’s for no reason other than that I got distracted by other ingredients. I always got the hype but there’s one too many half full bottles of the stuff taking up space in my bathroom. This one is set to be a keeper though as the refreshing gel is the perfect texture and as it delivers so much glow and hydration, I’ve not needed to use as many other products.
I must admit, I don’t rate eye creams at all as I am yet to find one that delivers on its promises. But, my under-eyes have been getting pretty dehydrated recently, so I put my skepticism to one side and tried this. With the mighty trio of shea butter, vitamin C and niacinamide (my ride-or-die); my hayfever eyes feel much less irritated and more moisturised.
The texture of the cream is so light it disappears instantly when you applied; from this day onwards heavy eye creams are no longer welcome.Original article published here.