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Virtual Help For This Cult Foundation

Of all the products in our makeup bag, foundation means the most. Through laughing, crying and sweating, on good skin days and not-so-good skin days, in good light and in bad, foundation is there. It’s the starting point for every look, whether it’s just a lick of coverage and dab of mascara, or getting ready for a full face of glam. Given how pivotal foundation can be, finding one you can truly rely on is key and when it comes to staying power, radiance and skin kindness, it has to be Estée Lauder Double Wear Stay-in-Place Makeup SPF 10.

Beloved for 24 years and with a 60+ strong shade range, Estée Lauder Double Wear Stay-in-Place Makeup SPF 10 has long been the base of choice for those in the know. The clue’s in the name: double wear. That means you get twice the longevity, twice the skincare benefits and twice the flexibility you’d normally expect from a foundation. The texture is almost serum-light but can easily be built up for more coverage if desired or applied sparingly for a lightweight, dewy finish. It’s totally customisable and whether you apply a lot or a little, you can be sure of a totally natural look.

We caught up with Estée Lauder’s pro makeup artist Emma Tillman to find out everything you need to know about getting an incredible long-wearing base. From using the right tools to a secret pro tip that’ll stop patchiness in its tracks, we’ve got the whole scoop.


The Right Tool Is Your Favourite One

Brushes, fingers or a sponge? According to Tillman, each method has its strengths and weaknesses; the key is working out which one you find easy. “Honestly, there is no right or wrong way to do this,” explained Tillman. “All three can work well if used correctly. My personal favourite is a foundation brush as it helps to blend the product seamlessly into the skin,” she added.

Essentially, it comes down to what you feel most confident with. The benefit of using your fingers is that the warmth from your hands helps to smooth foundation onto your skin seamlessly but, for some, it’s a little too messy. A brush, as Tillman noted, can offer a lovely neat finish but you might still prefer to use a sponge, which allows you to really press product into your skin. Whichever one you feel gives you the best finish is the right option – it’s that simple.

Estée Lauder Double Wear Stay-in-Place Makeup SPF 10, $, available at Estée Lauder

It’s All About Light Layers

If you’re hoping to smooth out skin texture or irregularities, it’s easy to think that just applying a lot of foundation at once will do the trick. But as Tillman explained, light layers will give a much more believable finish.”Start by applying a light layer of your foundation all over. Then head back to the areas that need a little more coverage and, using your brush or sponge, press rather than brush onto the areas to layer the coverage onto the skin,” explained Tillman. The key here is pressing that second layer on, as brushing will just displace the first layer. Gently pressing allows you to build coverage easily.

“Always start with a small amount of foundation and work your way around the face when applying,” advised Tillman. “When you get back to your first area of application, this will have dried enough to add your next layer. Don’t leave it too long to dry in between, as this can lead to the foundation becoming cakey.” Estée Lauder Double Wear Stay-in-Place Makeup SPF 10 is ideal for this kind of swift and light application. With its featherweight texture, it’s simple to blend while offering great coverage where desired.


Prep Your Canvas

Do you ever feel like your foundation ends up looking patchy? Once again, the secret here is what you do before you apply your foundation. “Patchy foundation is most often down to the skin prep, so ensure you exfoliate regularly to remove any dry or dead skin,” explained Tillman. Patches of dry skin may not be as visible when your face is bare but as you apply foundation, the product can cling to them, which is what gives you a patchy, uneven finish.”Use a good cleanser and moisturiser and choose the correct primer for your skin type,” added Tillman. Basically, you want as even a canvas as possible, so don’t skimp on your skincare time. Taking a few moments beforehand to properly wash your face and apply a layer of moisturiser can make a huge difference to the end result.

And if your patchiness is the other way around, and makeup melts off too fast? “If you find your foundation slips off your T-zone or any other oily areas, start by applying a mattifying primer, like Estée Lauder’s The Mattifer, to these areas before your foundation, sweep on a little setting powder, then hold it all in place with a setting spray,” suggested Tillman.

Estée Lauder The Mattifier Shine Control Perfecting Primer+Finisher, $, available at Estée Lauder

Enhance Rather Than Mask

Foundation isn’t about masking everything. In fact, it’s more about adding evenness and vitality to the skin, rather than covering it up. “Simply focus the foundation application on the areas that need more coverage,” said Tillman. “You don’t have to apply foundation everywhere if you don’t need to.”Foundation can absolutely be used selectively, so if you have areas on your T-Zone you want to cover but want to leave your freckly cheeks bare, go for it! Alternatively, you can apply all over, but use a lighter layer or a lighter touch in certain areas to give yourself a lovely healthy glow. Simply blend well and choose a formula like Estée Lauder Double Wear Stay-in-Place Makeup SPF 10 that layers up beautifully. Your natural skin isn’t totally uniform in texture and shade, so why should your foundation be?

“A brightening primer applied to the skin first can also help to stop the foundation looking chalky,’ suggested Tillman.

Know Your Undertones

Choosing the right shade, especially if you’re purchasing online, can feel daunting. But there’s some really simple ways to know you’re picking the right colour. “Always colour match to the jaw area or neck,” said Tillman. “These areas can be paler than the high points of the face and will stop you getting an obvious line or tide mark. Look for a shade that blends away and can barely be seen.”Another unexpected area that might help – your wrists. “The undertone of your skin can often be determined by your vein colour on your wrist,” explained Tillman. “If your veins are
blue or purple, you have a cool undertone. If they are more green, you have a warm undertone. If neither tone is obvious or you have a mix, then you are a neutral undertone.”According to Tillman, cool undertones might want to choose a foundation with a pinker tone, warmer undertones will prefer a more yellow or golden tone, but if neither are obvious, a more beige undertone will do. If you’re really not sure, go for a neutral or beige undertone – this isn’t to do with the colour of the foundation or how dark or light your skin is, but the tones beneath that. Happily, Estée Lauder also has a really handy virtual try-on tool you can use on your mobile browser – just head here and your front camera will do all the work for you.

Discover Estée Lauder’s Double Wear Stay-in-Place Makeup SPF 10 today


Credit: Original article published here.

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