Amanda Holden has tapped into a very lucrative market indeed as the Heart Radio presenter reportedly earned over £1 million from her homeware range during lockdown last year.
The Britain’s Got Talent judge expanded her empire and launched her Bumbleberry line in 2017, selling kitchen and household essentials as well as furniture.
It was perhaps a smart move to plug the line on shopping channel QVC as it pushed Amanda’s sales in the right direction.
‘Amanda has the magic touch when it comes to her homeware range and she’s proved to be a sell-out hit,’ a source told The Sun.
‘She launched Bumbleberry in 2017 and last year made over £1.1million from the brand, which sells cocktail glasses and shakers, as well as furniture like velvet covered storage trunks.
‘Amanda also managed to sell out her whole range in just 45 minutes when she appeared on QVC for a special episode last year and there is no doubt her new Spring/Summer collection will do the same.’
The TV presenter is predicted to rake in the big bucks again when she previews her new range on the channel later today, with the insider ‘expecting it to be a total sell-out once more’.
‘The lockdown has undoubtedly helped as more people are at home but even still, the sales figures for the range are incredible,’ they said.
There are still some items available on the QVC website, including the bestselling set of three white trunks for the discounted price of £89.88 and a set of two vintage-style suitcases for £60.
Announcing the range over three years ago, Amanda, 49, said in a statement: ‘Nothing’s too outrageous but it’s quirky enough to be imaginative and a talking point. Designing my own homes collection has always been a dream of mine.
‘The BundleBerry collection taps into my love of quirky, colourful designs and features a special gold ladybird on each item for you to find. I hold the ladybird close to my heart and in some cultures it’s believed that a ladybird brings you good luck.’
She added: ‘My home is massively important to me because it’s the place where I lock the door and forget the rest of the world.’
Credit: Original article published here.