My Celebrity Life

Beyonce’s children Blue Ivy, Rumi and Sir join her in Ivy Park campaign and they’re taking after their mama

We already know that Blue Ivy is following in her mum’s footsteps, what with winning a Grammy and all, but it looks like Beyonce’s youngest kids Rumi and Sir also have the spotlight bug.

All three of Beyonce and Jay Z’s children appear in a new ad campaign for Ivy Park, proving even more than this is one stylish family.

To mark her fashion line expanding into kids sizes, a number of children star in the new ad, including nine-year-old Blue Ivy and four-year-old twins Rumi and Sir.

In a quick frame, Beyonce, 39, is see coordinating in blue with the twins, as she holds Sir in her arms and Rumi stands next to her.

We get a closer look at Sir later in the ad as the four-year-old sits in his mother’s arms rocking a blue cowboy hat, and he is the spitting image of his older sister Blue.

Speaking of Blue, she of course steals the show in the rodeo-themed ad, as she struts her stuff while holding hands with her mother, wearing matching cow print leggings and pink sweaters.

Blue Ivy matched with her mum (Picture: Ivy Park)

Sir looks very much like his older sister (Picture: Ivy Park)

Blue wore her hair in pigtails and rocked a pair of tinted shades, and matched her mum’s powerful walk.

The Knowles legacy is safe with this one.

In her recent and rare interview with Harper’s Bazaar, Beyonce said of the campaign: ‘On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match.

‘So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children’s sizing.’

As well as launching a new line with Ivy Park x Adidas, inspired by her childhood in Texas and the Houston rodeo, Beyonce has confirmed that she is working on new music.

Rumi seems a bit more shy (Picture: Ivy Park)

Beyonce slays in the new campaign, as per usual (Picture: Ivy Park)

The star last released music in 2019 with the singles Spirit and Brown Skin Girl, followed by the charity single Black Parade in 2020, with her last full album, Lemonade, released in 2016.

She told the magazine: ‘I’ve been in the studio for a year and a half. There’s nothing like the amount of love, passion, and healing that I feel in the recording studio. … Yes, the music is coming!’

However, in between her many projects, Beyonce is taking time for self-care, something she hopes to pass onto her children.

The Hold Up singer said: ‘I’m so happy that my daughters will have the example of those rituals from me.

‘One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created and taking time for herself to decompress and be at peace.’

OK, Blue may be our new role model.

Credit: Original article published here.

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