Cardi B’s new Reebook collaboration drops this week but lucky stars will get their hands on a pair in the most OTT PR box ever.
The rapper gave fans a preview of the PR packaging on Instagram which revealed how the gift box amazingly recreate Cardi’s favorite post – sticking her tongue out.
Cardi, 28, shared the clip on Instagram on Sunday which saw two ladies open up a giant gold ‘B’ box and unravel a pink carpet.
Then they took out a smaller red box, also shaped like a ‘B’, which opened up into the shape of an open mouth with a large tongue falling out.
Her new black and white platform Club C Cardi sneakers could be seen on top of the tongue.
The delighted rapper commented: ‘Wow ! Wow ! I love my @Reebok collab packaging.I never seen it in person.These will be deliver tomorrow.I love it !I hope you guys love it ❤️❤️’
The WAP hitmaker has been working with Reebok since 2018 and her new collab launches on November 13.
Speaking to Footwear News about the partnership, she explained: ‘It started with advertisements and I just loved what they brought to the table. I love that they saw my ideas.
‘When I went to their headquarters in Boston they welcomed me. It was freezing that day and I just had a such a good experience and I thought, “Why not?” I didn’t want to team up with someone who doesn’t care about my vision and just the product [but Reebok did].’
Sounds like it’s a match made in sneaker heaven.