In an awkward turn of events, we’ve been reminded there was once a time when Cristiano Ronaldo was totally fine sharing the frame with a bottle of Coca Cola.
In a now-viral moment, earlier this week the footballer made headlines after he removed two bottles of Coke from an interview as he prepared to take to the pitch for Portugal’s first game at the Euros 2020.
Clearly not a fan of the fizz, Ronaldo went on to shout ‘drink water!’ as he placed his own bottle of sweet, sweet H2O on the table in front of him.
The move may have delighted fans who had a giggle at his dismissal of the drink, but it ended up slashing $4billion (£2.8bn) off Coke’s market value.
We know one way Ronaldo may be able to help the company recoup its losses – an ad, perhaps?
Fans have unearthed Ronaldo’s advert with the brand from the noughties to remind us of a time gone by. A simpler time.
A perfect example of how we all evolve, people!
In promotional shots for the brand, Ronaldo is seen in a red tank beaming towards the camera as he held a can of Coke in a range of spirited, and entertaining, poses.
Then we have the TV advert filmed in the heady early days of his career. Ronaldo was featured both on the front of a Coca Cola can as well as in a televised advert where he looked utterly delighted to pour some of the goodness down the gullet after showcasing some football skills.
‘So Cristiano Ronaldo doesn’t like Coke huh? Well this is awkward…..’ James Buckley wrote on Twitter alongside the series of glamour shots of the sports star’s Coke shoot. ‘Guess the pay check stopped coming. (sic)’
Ryan Bailey added: ‘Renowned health fanatic Ronaldo wouldn’t want to be pictured alongside a bottle of Coke, for, it must be stressed, health reasons.
‘Anyway, here’s his KFC ad.’
However Ronaldo – who is an ambassador for Herbalife – had a lot of backers in his corner defending his right to change his mind on what he’d previously advertised and, hey, fair play to that argument, we have to say.
‘Or he was very young and needed the money then and now has changed his mind about being more conscious of the things he promotes,’ one suggested. ‘People are allowed to “change their mind”.’
Others brought up other adverts Ronaldo had done, as one hilariously mused: ‘I’m guessing he isn’t driving a swift either…what a d**k.’
It’s perhaps of little surprise to you all that Ronaldo, 36, wasn’t too keen on his face being beamed to millions with a couple of bottles of pop in frame earlier this week, after previously sharing his frustration at his young son – he has four children, Cristiano Ronaldo Jr, 11, daughter Eva and son Mateo, both four, and daughter Alan Martina, three – drinking the stuff.
Ronaldo previously said at the Global Soccer Awards ceremony: ‘We’ll see if my son will become a great footballer,’
‘Sometimes he drinks Coke and eats crisps and it irritates me, he knows that.
‘Sometimes I tell my son to take a dip in cold water to recover after a run on the treadmill and he says, “Dad, it’s so cold there”. That’s fine, he is only 10 years old.’