Lord Alan Sugar has been criticised for making a jibe at his longtime rival Piers Morgan in a tweet that was intended to honour the death of Gerard Houllier.
The Apprentice boss expressed his condolences after news broke that former Liverpool manager Houllier had died at the age of 73 following a heart operation.
Paying tribute to the late football star, Lord Sugar tweeted: ‘Sad news on Gérard Houlier [sic]. Nice fellow.’
However he then took a swipe at Good Morning Britain host Piers and added in the same tweet: ‘I can imagine that @piersmorgan will devote half @gmb show telling every one how he knew him so well and go back ages.’
Lord Sugar was called out by BBC presenter Dan Walker who found it to be distasteful to tag his feud onto Houllier’s death.
Dan hit back: ‘There is a time and a place Lord Sugar. May I humbly suggest that this is neither the time nor the place.’
Many agreed with Dan’s sentiment, including one follower who weighed in: ‘Someone’s death shouldn’t be a cheap opportunity to take a swipe at another, whatever you believe to be true. You are better than this. Well said Dan RIP Gerard Houllier.’
‘Well said Dan. I haven’t a clue who the dead man was but nevertheless it isnt the time for AS to try scoring points,’ another said.
One follower replied: ‘Hear hear Dan! Appalling behaviour! Have some respect @Lord_Sugar.’
Another agreed: ‘Cheers Dan as a Liverpool fan its a shock by his passing and it is not the time and place but that’s lord sugar for you.’
Piers is yet to respond to the swipe but he did acknowledge Houllier’s death and tweeted: ‘Very sad news. RIP.’
There’s no love lost between frenemies Piers and Lord Sugar who have traded public insults at each other for years.
They used to have a close friendship but Lord Sugar recently admitted he thinks their rivalry has gone too far.
Speaking to The Sun in September, the businessman said: ‘No, I haven’t made up with the guy and I don’t think I will ever. He’s gone mad. Absolutely gone mad.
‘He’s intent on publicising himself,’ he added. ‘That’s it. It’s all about him. No one else. He don’t give a monkey’s about anybody really other than himself.
‘His own popularity. That’s all he’s interested in. End of story.’