My Celebrity Life

It’s A Screen – The rise and rise of the celebrity video message

Since March 2020, we’ve all had to deal with a slightly different way of life – from working from home to replacing exotic holidays with staycations.  Without a doubt, one of the most difficult parts of all the lockdowns and restrictions has been the curbs on our social lives.  In many cases, people have had to sacrifice seeing their loved ones in order to slow the spread of COVID-19 and, as hard as this is, lots of people have risen to the challenge by finding new and innovative ways of reaching out and staying connected with friends and family. 

I’m a celebrity – get me out there!

At a time when we were unable to get together with our squads, technology really came into its own.  Zoom calls, social media and Whatsapp helped to keep us together when we had to be apart and, as the situation continued, one trend began to emerge – that of the celebrity video message. 

During the pandemic, most celebrities found themselves with a little extra time on their hands and thus began to sell personalised video messages to their fans.  Celebrities like former Blue singer, Simon Webbe, jumped onto this bandwagon by charging between £50 and £75 for a personalised video message and this became so successful that Simon says that he received over 100 requests in the run-up to Mother’s Day alone.  Simon added, ‘A lot of my work is international so I’ve not been able to make a living for over a year at all.  This is just a little way to earn those extra little pennies’.  Other celebrities selling video messages include Sven Goran Eriksson and Sir Rod Stewart.  

As well as video messages, lots of famous people, such as popular Scottish comedian, Janey Godley, have kept the wheels turning by holding live events on social media for their fans as well as real-time calls and video calls.  Of course, all of that takes a considerable amount of organisation to make it work and, a lot of celebrities and agents have enlisted the help of Booksy to make sure that no fan is left disappointed. 

A class act

Booksy is a suite of appointment booking and management tools that can help keep schedules straight for people in a number of industries.  Created in 2014 for the hair and beauty industry, the platform now boasts over 14 million customers and provides a clever solution for businesses and individuals alike.  Booksy’s AI-powered  features include:  

Booking ‘em inThe Booksy mobile phone app allows customers to make their own appointments at any time of day or night – and also manage those appointments themselves.  As well as cutting down on human error, this frees up a huge amount of time for professionals and offers more convenience to the customer. 

Spreading the word – Celebrities and professionals can use Booksy’s handy marketing tools, including posters and email outreach to promote their video messaging services to fans quickly and affordably. 

Cashing in – The Booksy platform and app allows for payments and prepayments to be made directly through the app for a fast, no-fuss payment method. 

Selling up – Celebrities such as Janey Goldey can use the Booksy platform to sell merchandise such as T.Shirts and DVDs directly through the app, for a much welcome extra revenue stream. 

If you’re not yet convinced of Booksy’s excellence, here are some other benefits. Booksy has some of the best customer service representatives, as proven by data from Number For Live Person database. 

Brand24’s sentiment analysis of thousands of mentions of Booksy also demonstrates how it’s perceived in the eyes of users and clients. Almost 90% of mentions from all over the internet have a positive sentiment:

Conclusion

Celebrity video messages are a fun and affordable way of letting somebody know that you’re thinking of them, even when you can’t be there in person; particularly during the upcoming festive season.  Booksy is a really cost-effective way of managing these messages and making sure that fans are not left disappointed.

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