The A-list celebrity couple have cited ‘irreconcilable differences’ in their divorce papers, after it was revealed last week that they have split after seven years of marriage.
During that time, Kanye has been honest about his struggle with bipolar disorder and coming on and off medication and suffering manic episodes as a result.
Friends have since claimed that his volatile behaviour and decisions, including a failed run for the 2020 presidency and breaking down in tears as he spoke about Kim considering aborting their eldest daughter North, ultimately ended their relationship.
Speaking exclusively to Metro.co.uk, PR expert Eric Schiffer, Chairman of Reputation Management Consultants, said that while Kim will likely stay the course, the Ultralight Beam rapper is the one whose career could be taking a massive knock if he doesn’t consciously work on his mental health.
‘Kanye’s career will feel bashed in the teeth,’ Eric said. ‘His mental health problems have created catastrophic pain for his family and the marital train wreck was unavoidable without his conscious commitment to treatment. Hopefully, he will get himself in treatment.’
The PR expert, who works with Hollywood stars on crisis management and reputation rebuilding, added that the pair have done well in keeping their split amicable in the public eye – especially considering it could have easily turned nasty with the focus on them.
‘[Kanye] is likely grateful that he and his wife have handled their divorce with grace,’ he continued.
‘He hasn’t tweeted since November. The two wanted a civil divorce that is best for their children that they will co-parent.
‘They don’t want to jeopardize their fanbase and most importantly, their children’s health.’
‘It humanizes the two and brings the public closer to Kim and Kanye revealing their mortal vulnerability that money and fame is totally unable to fix,’ Eric concluded.
‘They have an opportunity to prove to the public they are examples of great co-parenting and that the “perfect” family concept is not real.’