My Celebrity Life

Molly-Mae Hague ‘not an influencer anymore’ as she leaves past behind to focus on PrettyLittleThing creative director role

Molly-Mae Hague wants you to know that she is ‘not an influencer anymore’.

The former Love Island winner nabbed her biggest deal yet as she was recently appointed creative director of the popular online fashion brand, PrettyLittleThing.

And she has now admitted that she is looking forward to her social media fanbase viewing her in a different light.

‘I’m excited to be a creative director – I’m not an influencer anymore, and people can see that, it’s become a lot more than that,’ she told BBC’s Newsbeat.

Despite her excitement, the reality star was also met with a wave of criticism about her new gig, following concerns over PLT’s lack of sustainability efforts and glorification of fast fashion.

However, when quizzed on the matter, the 22-year-old decided not to respond.

However, Molly-Mae did admit she was trying to stop the ‘wear once and throwaway’ mantra when it came to fast fashion.

‘I still wear all the same outfits from the very first collection I did with PLT, I always make sure in every collection it’s very versatile, and you’re able to restyle pieces.’

She explained that she even captioned one of her recent pictures: ‘PSA it’s ok to wear the same dress twice.’

Molly-Mae is trying to end the ‘wear once and throwaway’ mantra when it came to fast fashion (Picture: Instagram)

Molly-Mae went on to admit that from here on out, she was ‘basically going to eat, sleep, breathe Pretty Little Thing.’

This comes after Molly-Mae provided her job description, and it sounds like she’ll be a very busy bee.

In an Instagram Q&A on Thursday, one fan asked what it was she would ‘actually’ be doing, to which she replied: ‘So basically I have creative input/lead within multiple areas of the brand eg marketing, buying, influencers.

Molly-Mae said she was ‘basically going to eat, sleep, breathe Pretty Little Thing’ (Picture: Instagram)

‘It’s a 24/7 role… sharing ideas, coming up with incredible new concepts, having input on shoots, events, you name it.’

She continued: ‘Seeing everyone’s reactions to the announcement of my role actually enlightened to a lot of things I wanted to get started with straight away within PLT. I’ve read EVERYTHING. We have SO many amazing things coming.

‘PrettyLittleThing is only getting bigger and better from here.’


Credit: Original article published here.

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