Priyanka Chopra has spoken out about her previous skin-lightening campaigns after previously being silent on the matter.
The White Tiger actress was met with criticism last year when she supported the Black Lives Matter campaign, urging people to end a ‘race war’.
However, at the time, critics pointed out that 38-year-old has previously endorsed ‘fairness creams’ in India throughout her career.
The Bollywood legend kept silent over the response at the time, but has addressed the controversial campaigns in the pages of her new autobiography, Unfinished – and apologised for taking part.
In the candid book, which hits shelves on February 11, she opened up about ‘making homemade “fairness” concoctions’ to ‘try and change her skin tone as a teenager – and often used store-bought products which had a lightening aspect.
She explained that ‘the idea that a fairer skin tone is something to aspire to has been drilled into Indian culture for centuries’.
Speaking about the campaign she was part of, Priyanka insisted that she had a conversation with the brand about ‘evolving the messaging around this noxious narrative’, but nothing was changed.
‘In the ads, the lightening of my skin seemed to be a primary point, while other attributes of the product were minimally showcased,’ she wrote. ‘All I could think of was how I’d felt as a teenage girl using store-bought and homemade fairness concoctions because I believed my skin colour made me unattractive.
‘I thought about how pained I’d felt when I was called kaali as a child. I was now promoting the destructive messages that had so eaten away at my sense of self-worth when I was growing up, and I knew the only person I could blame was myself.
‘Looking back, this was one of the biggest missteps of my career and is one of my most profound regrets. I can’t go back and change what I did, but I can apologise, and I do so sincerely. To all the people who saw the harmful messaging that I contributed to, to all the people who still have to see commercials like these in every medium – I am deeply sorry.’
Priyanka admitted that she knew she didn’t want any part of a campaign that ‘perpetuated any feelings of insecurity or diminishment in our sex’ – and so has steered clear ever since, stating that she hasn’t appeared in a skin campaign in India in ‘almost a decade’.
She also shared her hopes that, with the discussions taking place around the world over skin colour and race, this will lead to a time ‘when girls and women will no longer feel the pressure to alter their skin tones’.
Unfinished will be released on February 11, and the Quantico favourite will also be taking part in a virtual book launch on that same day – with tickets starting from £5.
Unfinished by Priyanka Chopra Jonas is published by Michael Joseph on February 11, £20, Hardback.
Credit: Original article published here.