Brian May’s releasing a new fragrance to help raise money for wildlife – and it smells like ‘sandalwood and badger’.
The Queen legend, 73, has teamed up with Xerjoff’s Sergio Momo to create the perfume called Save Me, which is named after the band’s 1980 hit.
Despite the interesting choice of smelling like a badger (incidentally, does anyone know what a badger actually smells like?), Brian has confirmed the fragrance is ‘amazing’, and it’s all for a great cause.
Money raised from the sale of each bottle will go to Brian’s Save Me Trust which he launched to ‘protect the welfare and dignity of wild animals’.
Brian told his followers that it would be launching at 6pm on Friday, adding: ‘SCENT FROM HEAVEN!!! Wild Animal Rescue never smelled so good! Join Sergio Momo’s launch today!
‘This amazing man is doing something wonderful for animal welfare. Link in my Bio!’
A source added to The Sun: ‘A lot of effort has gone into it and Brian did a lot of smellings before he was happy.
‘The scent has deliberately earthy overtones — a hint of clean badger fur, some sandalwood and something a bit limey.
‘It’s surprisingly refreshing and hopefully will fly off the shelves.’
Brian said of the perfume: ‘I’m excited about this unique collaboration. My great friend Sergio Momo has, with great generosity, designed a new perfume to benefit wildlife, through the famous company he created – Xerjoff – working with the Save Me Trust. Compassion has never smelled so sweet! “
Brian has always been passionate about protecting wildlife and is known for protesting against badger culls, having hailed the government’s recent policy to phase out culling in favour of a vaccine to tackle bovine TB.
He said in a statement from the Save Me Trust in March: ‘We remain committed to solving the complex problems of TB management, by our participation in the rolling out of the Gatcombe strategy to volunteer dairy farms in the months to come.’
The Save Me Trust was founded in 2010 by Brian and Anne Brummer and campaigns against badger culling and fox hunting as well as other wildlife issues.
Credit: Original article published here.