My Celebrity Life

Taylor Swift ‘being sued by theme park for trademark infringement’ over Evermore album

Taylor Swift is reportedly being sued by a theme park over the name of her latest album Evermore.

The Shake It Off hit-maker, 31, had had a lawsuit filed against her for ‘trademark infringement’ by the owners of Evermore Park in Utah.

They claimed that Taylor’s album Evermore and its available merchandise has ‘negatively’ impacted on the park and caused ‘actual confusion’.

They’re now looking for ‘$2million (£1.47m) per counterfeit mark’, plus additional damages and costs, and claim Evermore has affected the park’s online presence and visitors by infringing on its marketing and merchandise.

In court documents, obtained by Rolling Stone, it’s claimed Evermore Park visitors asked staff if Taylor’s album was the result of a collaboration between the theme park and the singer or ‘some other type of relationship.’

The owners included photos of the park’s merchandise and argued Taylor was offering similar products with her album merchandise, which they allege is counterfeit due to their own trademark.

My Celebrity Life –
Taylor released Evermore in December(Picture: Taylor Swift)

A lawyer for Taylor has branded the theme park’s claims as ‘baseless’ – insisting Taylor hasn’t infringed on its trademark as they argued Taylor hasn’t released products, like dragon eggs and guild patches, that the park offers.

They accused Evermore Park owners of ‘looking for money’ in a statement that read: ‘The fact is, this frivolous claim is coming from Ken Bretschneider, founder and CEO of an experience park and according to Utah Business, “As of June 2020, at least five lawsuits have been filed against Bretschneider and the Evermore group by major construction companies like Sunroc, AGC Drywall and Construction, Geneva Rock, Mountain Point Landscaping, EME Mechanical, Kreativ Woodworks, and NFH Distributing (Beehive Brick and Stone).”

My Celebrity Life –
The star’s rep branded the suit ‘baseless’ (Picture: PA)

‘The companies claim “they are owed between $28,000 and $400,000.” Utah Business says, “he owes millions of dollars in construction, mechanic, and landscaping fees to workers across the valley who have yet to be paid”… with “a collection of more than 20 construction liens on the Evermore property.”

‘The true intent of this lawsuit should be obvious.’

Taylor surprised fans when she released surprise new album Evermore in December – just five months after dropping her album Folklore.

Evermore includes tracks penned by Taylor’s boyfriend Joe Alwyn and she explained at the time that the album is a follow-up to Folklore, as she couldn’t ‘stop writing’ songs.

It was a huge success and Taylor secured two number one albums in one year, as Evermore topped the charts just like Folkore had done.

It saw Taylor set a record among female artists, as Evermore’s success saw her land six number one albums in eight years.


Credit: Original article published here.

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