My Celebrity Life

Sustainable Loungewear Brands For Guilt-Free Comfort

This year, the loungewear set has won over denim devotees, luxury loyalists and even the most suited and booted among us. Whether it’s Katie Holmes in Mango or Zoë Kravitz in head-to-toe Entireworld, 2020 has thrown up so much inspiration for styling your sweatshirt and joggers – both inside and outside the house – that even those who scoffed at the idea of a tie-dye two-piece back in March are eyeing up the cloudlike comfort of loungewear this season.

After a summer of socially distanced frolicking, local lockdowns are seeing us spend increasing amounts of time at home (again) and with longer nights and shorter days incoming, battening down the hatches and getting cosy for winter is the only option. So how can we maintain our comfort levels without hurting the planet? Thanks to a slew of slick and sustainable labels, your everyday loungewear needn’t make you feel guilty.

From Ninety Percent to Pangaia, here are the best sustainable loungewear sets we’re donning this winter.


Based between New York, London and Moscow, digital brand Pangaia has been leading the way in sustainability since 2018. Working with scientists and designers to use the most ethical and planet-friendly materials – think GOTS-certified cotton, seaweed fibre finishes and cruelty-free flower down – the brand’s contemporary basics are our go-to for a guilt-free lockdown.

Pangaia Heavyweight Recycled Cotton Hoodie, $, available at Pangaia

Pangaia Lightweight Recycled Cotton Track Pants, $, available at Pangaia

Pangaia Lightweight recycled cotton shorts, $, available at Pangaia

Ninety Percent

Not only does London-based womenswear brand Ninety Percent distribute 90% of its profits between its makers and charitable causes (customers can vote for their chosen cause via a code found on the label in each item) but its sustainability credentials are impressive, too. Every piece is made in one of three of the world’s industry-leading factories using the most innovative materials, such as GOTS-certified cotton, EcoVero™ (a renewable harvested wood pulp) and Tencel™.

Ninety Percent Organic Cotton Branded Boy-fit Jogger, $, available at Ninety Percent

Ninety Percent Organic Cotton Classic-fit Sweatshirt, $, available at Ninety Percent

Ninety Percent Merino Wool Boy-fit Trackpant, $, available at Ninety Percent


Danish brand Ganni is doing things differently with its honest sustainability mission, giving full transparency to its process, shortcomings and plans for future improvements. This month it launched Software: low-impact, off-duty loungewear made up of 11 neutral and pastel-hued styles created using EcoLife® certified recycled polyester and cotton, both of which have a 70% lower footprint than traditional materials. Made in Greece, the collection also has 75% traceability across its supply chain, and Ganni has stated that it aims to reach 100% soon.

Ganni , $, available at Ganni

Ganni Software Isoli Pants, $, available at Ganni

Ganni Oversized Hoodie, $, available at Ganni

Christy Dawn

US-based Christy Dawn uses deadstock fabric to produce its vintage-inspired floral and prairie dresses, and manufactures locally to reduce its carbon footprint, working with dressmakers in LA. The brand also launched the Farm-to-Closet Initiative, partnering with Oshadi Collective, a community of traditional famers and craftspeople in southern India to cultivate cotton using regenerative techniques and bringing a depleted plot of land back to health. Christy Dawn’s first foray into loungewear is made using organic cotton and non-toxic dyes.

Christy Dawn The Sonny Pant, $, available at Christy Dawn

Christy Dawn The Sonny Sweater, $, available at

Christy Dawn The Sonny Sweater, $, available at


If classic trackie bottoms aren’t your thing, try Australian label Hara’s ultra comfy flared trousers. The brand’s pieces are dyed, cut, sewn, packaged and shipped from Melbourne and created using sustainably sourced, Soil Association-approved Indonesian bamboo. Producing 30% more oxygen than trees, requiring only rainwater to grow (cotton uses 2,700 litres of water per T-shirt) and containing antibacterial and antifungal bio agents, bamboo is as great on the skin as it is for the planet.

Hara Frankie Powder Blue Bamboo Flares, $, available at Know The Origin

Hara Frankie Charcoal Bamboo Flares, $, available at Know The Origin

Hara Ami Pumpkin Bamboo Bandeau, $, available at Know The Origin

Beaumont Organic

Founded by Hannah Beaumont-Laurencia in 2008, UK-based Beaumont Organic creates luxury basics (think Breton tees and button-up boilersuits) from organic and GOTS-certified cotton, recycled wool yarns and end-of-life deadstock fabric. The brand only works with EU factories, too, meaning fair living wages and safe working conditions for its staff.

Beaumont Organic Amelia Organic Cotton Top In Mocha, $, available at Beaumont Organic

Beaumont Organic Zadie Organic Cotton Trousers, $, available at Beaumont Organic

Beaumont Organic Louisa Organic Cotton Top, $, available at Beaumont Organic


Credit: Original article published here.

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