My Celebrity Life

8 Lingerie Labels To Fall For This Valentine’s Day

The Victoria’s Secret standard of beauty is long gone, and, finally, in 2021, we have lingerie that’s as inclusive as it is sexy. We have Rihanna to thank for pushing progress forwards – Paloma Elsesser, Lizzo, a heavily pregnant Slick Woods, members of the LGBTQI+ community and plus-size male models are but a few of the beautiful bodies that have graced the stage at Savage x Fenty’s annual show – but a a host of indie brands are making the lingerie offering much more thrilling, too.

Campaigns feature un-retouched models, size ranges are more inclusive (though there’s always room for improvement here), and styles feature sumptuous colours and interesting silhouettes. Wave goodbye to bras and briefs designed under the male gaze, and hello to lingerie made by and for bodies of all shapes and sizes. Whether you wear yours for a sexy Zoom call, gift to your amour or wear for yourself and yourself only, meet the brands making getting dressed up (and down) so much better.

Lara Intimates

The low-down: Lara Intimates couldn’t find a responsible lingerie factory in England to enable their creation of affordable but sustainably-minded underwear, so they founded their own. Based in London, all of their pieces, coming in the most joyful colours, are created in-house with local and eco-friendly suppliers using reclaimed and surplus fabrics. Even better, cut offs are recycled and slightly imperfect pieces are given new life as part of the brand’s Factory Seconds collection.Sizes: Bras come in 26A – 36GG and pants come in sizes 6 – 16.

Price point: Briefs are £20 and bras are £48.

Lara Intimates Hipster Brief In Aqua, $, available at Lara Intimates

Lara Intimates Ava Bra In Olive, $, available at Lara Intimates

Lara Intimates Thong Silver Limited Edition, $, available at Lara Intimates

Beija London

The low-down: Co-founders Abbie and Maizie launched Beija to prove that there’s no such thing as one-size-fits-all when it comes to underwear. The sisters gained experience and insight from their lingerie manufacturing family, underpinning their brand with everything from the world’s best fabric technology to ethical working practises. They have every style sorted, from seamless to multi-strap, each coming in a style suitable no matter your size.Sizes: Pieces come in AA – H cup but the brand broke the mould with unique size categories back in 2016.

Price point: Briefs start at £18 while bras come in from £50.

Beija London Tracks Z Bra In Blue, $, available at Beija London

Beija London Icon Y Bra In Plaster, $, available at Beija London

Beija London Caught Up Deep Brief In Blue, $, available at Beija London

The Underargument

The low-down: We love The Underargument, founded in 2015 by Maïna Cissé, for many reasons, but firstly its casting. Every single woman on site is cast for the story they share with the brand, rather than their looks, with the label only asking for their size ahead of meeting them on shoot day. Beyond the wonderfully representative models on site, the lingerie itself is gorgeous. From contemporary geometric patterns to classic lace and velvet numbers, there’s a style to suit every taste, and thanks to using the most sumptuous fabrics, they feels as luxurious and they look.Sizes: Bras come in 28B / 30A – 38E and pants from 6 – 18.

Price point: From around £46.

The Underargument Longline Triangle Bra, $, available at The Underargument

The Underargument Highwaist Briefs, $, available at The Underargument

The Underargument Brazilian Briefs, $, available at The Underargument

Lonely Label

The low-down: New Zealand-based brand Lonely Label was founded in 2009 by Helene Morris and her partner Steve. Its Lonely Girls Project champions women and challenges traditional notions of beauty through un-retouched photographs of an incredible and diverse cast of models, including a spotlight on the older women still unseen across the lingerie sector.Sizes: Bras are available in 30A – 38E cup, while briefs come in XS-XL.

Price point: From around £40.

Lonely Label Delilah Underwire Bra Citron, $, available at Lonely Label

Lonely Label Lieke Underwire Bra Black, $, available at Lonely Label

Lonely Label Olivia High Waist Brief Mustard, $, available at Lonely Label


The low-down: New York-based Araks Yeramyan, an alumni of the Parsons School of Design and Central Saint Martins, founded her eponymous lingerie label back in 2000 and quickly gained cult status thanks to Scarlet Johansson wearing the brand in the opening scene of Lost in Translation. Now, Araks is loved by anyone with an eye for colour and love of contemporary simplicity when it comes to their underwear drawer.Sizes: Bras range from 32A – 34E, and briefs XS – XL.

Price point: From around £35 for briefs.

Araks Tamara Stretch-Lace Soft-Cup Bra, $, available at Net-A-Porter

Araks Yanelis Cotton And Stretch-Silk Triangle Bra, $, available at Net-A-Porter

Araks Waverly Stretch-Lace Underwired Soft-Cup Bra, $, available at Net-A-Porter

Savage x Fenty

The low-down: Rihanna’s Savage x Fenty needs no introduction. Trust the beauty mogul and musician to bless us with the sexiest lingerie going in an inclusive size range. From lacy racerbacks to teddy slips and classic bra-and-brief pairings, expect Insta-worthy colours and affordable style to suit just about everyone.Sizes: The brand’s knickers go from XS-4XL and the bras from A-H cup.

Price point: From £5 and up.

Fenty, Savage x Fenty Candy Hearts Lace G-String, $, available at Savage x Fenty

Fenty, Savage x Fenty Mosaic Lace Balconette Bra, $, available at Savage x Fenty

Fenty, Savage x Fenty Lacy, Not Racy Unlined Bra, $, available at Savage x Fenty

Dora Larsen

The low-down: Honestly? We’d wear nothing but Dora Larsen (and nothing else) all day, every day, if we could. Since founding her brand in 2016, the south London based Georgia, an ex-lingerie buyer, has brightened up our underwear drawer with vintage-inspired silhouettes and the tastiest of colours.Sizes: Bras currently run from 32A – 40F while pants range from UK 8 – 16.

Price point: Thongs start around £22.

Dora Larsen Luna High Waist Knicker, $, available at Dora Larsen

Dora Larsen Juno Underwire Bra, $, available at

Dora Larsen Ivy High Waist Knicker, $, available at Dora Larsen

les girls les boys

The low-down: You may have spent all of
lockdown in les girls les boys’ ultra comfy unisex loungewear, but now it’s time to get to know the London-based label’s lingerie offering. Mesh bralettes and underwired bras come in bold animal prints and sweet citrus colours and are statement enough to wear under sheer tops come the return of clubbing, too.Sizes: Underwired bras come in B – F cup and briefs range from UK 4 to 18.

Price point: Pants start at £15, while bras are around £40 and up.

Les Girls Les Boys Smooth Underwired Bra Lilac, $, available at Les Girls Les Boys

Les Girls Les Boys Tiger Print Smooth High Waist Briefs, $, available at Les Girls Les Boys

Les Girls Les Boys Love Note Mesh Soft Bra Lipstick, $, available at Les Girls Les Boys


Credit: Original article published here.

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