My Celebrity Life

Aldi launches ‘high-fashion’ winter collection including first Christmas jumper

The new range features the supermarket’s first Christmas jumper (Picture: Aldi)

Aldi is unveiling a winter fashion collection to meet all your festive needs this season – without busting your bank balance.

The Winter Collection follows on from the budget supermarket’s first loungewear range earlier this year, and they are even bringing back the popular Aldimania Hoodie (£14.99 available online only) from the range – which was previously worn by Tommy Fury – and sold out in minutes when it first went on sale in April.

Also included is Aldi’s take on the Christmas jumper – with designs featuring traditional snowflake and reindeer patterns – with Aldi’s logo at its heart.

Other products in the range include the Christmas Fleece Jumper (£9.99 available online only) and Christmas Fleece Trouser (£9.99 available online only) set, as well as Christmas Socks (£1.49) in a variety of vibrant designs.

The new items will be available to pre-order online from November 14 and in store from November 21, with a ‘high-fashion’ online catwalk event.

Fashionistas are invited to attend the catwalk show by visiting Aldi’s Facebook and Twitter channels at 4pm on Saturday November 13, where the full range will be modelled.

Budget shopping… but make it fashion (Picture: Aldi)
A natural place to have a little rest (Picture: Aldi)
In need of a new festive look? (Picture: Aldi)

The catwalk will take place in Aldi’s famed middle aisle, the home of the Specialbuy ranges. The event will feature models more used to strutting their stuff in designer collections and for big-name brands, having previously worked on campaigns for high-end makeup brand Illamasqua.

Julie Ashfield, managing director of buying at Aldi UK, says: ‘Following the success of our Aldimania range earlier this year and huge demand from shoppers for more, we really wanted to take the collection to the next level by, not only expanding the range, but unveiling it with our very own high fashion catwalk.

‘We can’t wait for our shoppers to see it.’


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