The famous blue and yellow Frakta is now so yesteryear.
Ikea knows the secret to designing a cult buys – from their covetable Alex drawers that every YouTuber owns, to their meatballs, which are a must for any Ikea trip.
Their key to success is simplicity, so it’s unsurprising the latest sellout product ticks that box again.
Welcome the DRÖMSÄCK tote bag, coming to a shoulder near you.
Boasting of a multi-way structure that transforms from a tote bag to a backpack, it’s the epitome of useful.
Not only adaptable in style, it’s water-repellent (an essential for the British summer), will hold a 14″ laptop, and comes in two very neutral colours – olive and beige, the latter of which is currently sold out online, but not in stores.
Online, Ikea describes the bag as being ‘perfect for those who like a classic style with all the right details. Here, you always have keys, mobile phone and travelcard handy – and room for both a lunch box and computer.’
Sounds like the perfect commuter bag.
It also features a key string inside the front pocket for easy access, and ID holder and hidden pockets.
The spacious bag has obviously been doing the rounds on TikTok, with creators showing it off and claiming it’s perfect for university and generally being on the go.
Videos have amassed thousands of views, with people keen to get their hands on one for themselves.
If you’re after a similar design or can’t get your hands on either colour, John Lewis have their Kin Sette Tote Backpack which looks close in shape, though it doesn’t ‘convert’ in the same way.
That’s probably partly why the bag is doing so well – though so basic in concept, there aren’t many bags on the market that operate in this sleek duo-function way.
So you’ll want to head to an Ikea store if you’re after the beige version, while olive fans can get it online (at the time of writing).
Fashion hasn’t felt so understated in a while.
Credit: Original article published here.