As it comes into the festive season, people are considering whether they’ll go for a beauty advent calendar or stick to the standard chocolate option.
But it appears we’ve all forgotten about a different type of advent – Croctober.
National Croc Day falls on 23 October, so the brand has created an advent calendar of sorts for the month, with each day featuring at least one Jibbitz (with 50 in total) charm that can be popped onto your shoes.
For the uninitiated, a Jibbitz charm is a little clip featuring a design which can be placed into the little holes on the classic clogs.
Much like a standard charm bracelet, they allow you to customise your look.
According to Crocs: ‘Each day of Croctober will take personalisation to the next level with the excitement culminating with one more big surprise – not to be revealed until Croc Day.’
The calendar is £49.99 and available in the UK from on the Crocs website.
Although former much-maligned, Crocs have become something of a fashion statement in recent years.
Collaborations with Birkenstock and KFC created a lot of interest, but it was fashion house collabs with the likes of Balenciaga that really sent the clunky clogs into the stratosphere.
Balenciaga’s £600 offering featured a high platform, and sold out before they even officially dropped after storming the runway.
We’ve since seen the likes of Miley Cyrus, Justin Bieber, and even Rihanna wearing the chef and nurse favourite.
Way to turn around your brand image.Credit: Original article published here.