Designer label Coach is in the spotlight – for the wrong reasons.
A TikTok user has claimed the brand slash unsold bags to avoid paying tax in a loophole – a claim the company deny.
Showing footage of discarded bags and shoes a video it paints a bleak picture for a brand who online promotes a bag repairing service to extend the life of products.
Now, that message feels like an empty offering to greenwash customers.
Holding up various bags to the camera, Anna Sacks shows that they are cut straight down the middle so they’re effectively ruined and unusable.
Anna claims: As you can see they’re all slashed – this is Coach’s policy. This is what they do with unwanted merchandise.
‘They order an employee to deliberately slash it so no one can use it and then they write it off as a tax write off under the same tax loop hole as if it were accidentally destroyed.’
The video spread quickly, even landing a spot on Diet Prada, an Instagram account that comments on happenings in the fashion industry.
Anna purchased the slashed bags from Tiffany She’ree, who also goes by the name Dumpster Diving Mama.
She found the bags first in a waste bin outside of a shopping mall in Dallas.
Anna has accused the brand of hypocrisy.
She continues in the TikTok video: ‘Coach actually has a repair programme for their bags […]
‘So I’m going to bring some of these into Coach and ask them to repair it for me, because according to their website they really care about the circular economy and they really care about sustainability.
‘They’re a publicly traded company, but this is not disclosed anywhere.’
Coach has since issued an apology statement, writing on Twitter and Instagram: ‘We always strive to do better and we are committed to leading with purpose and embracing our responsibility as a global fashion brand to effect real and lasting change for our industry.’
They claim they have now ‘ceased destroying in-store returns of damaged and unsalable goods’.
Naturally, people aren’t happy.
In the comments under the post, someone wrote: ‘Now that we have been caught we decided to change… so happy for you guys.’
Another said this was a ‘performative apology’.