Six months ago, if someone had suggested wearing jeans, it’s safe to say that most of us would have greeted that person with a cold, hard stare. Now that the world is tentatively starting to open up once again, the idea of squeezing into some well-fitting trousers feels like a welcome return to normality.
With so many statistics proving that denim can be one of the most environmentally damaging parts of our wardrobe, it’s important to make sure that the jeans we’re jumping into are as planet-friendly as possible. How do we do that, you ask? By buying from brands that put sustainability at the core of their production processes, including avoiding the use of hazardous chemicals and putting a stop to wastewater practices.
That might sound like a big ask in the world of fast, disposable fashion but there are plenty of companies implementing the necessary technology and initiatives to create green denim. From indie labels like E.L.V Denim to industry titans like Levi’s, there’s a pair of Earth-friendly jeans to suit every shopper and every price point.
To discover the 12 best denim brands creating fashion-forward, eco-conscious jeans, click through the slideshow ahead…