There’s no denying Ikea is a star player when it comes to homeware brands, but now it seems the Swedish retailer is dipping its toe into the fashion world.
Well, streetwear to be more precise.
The brand has taken its iconic blue Frakta bag and turned it into the ultimate fashion statement – a bucket hat. It’s even got the yellow Ikea-branded carrying handle as a trim, above the brim.
Naturally, the product comes with a signature Swedish name – which is Knorva, in this instance.
According to the Ikea website, the hat is made from 100% polypropylene with a 100% polyester liner.
The product description reads: ‘This hat is made of the same hardwearing and durable materials as one of the world’s most used bags.’
The brand says the garment provides protection from all the elements and is easy to keep clean – simply rinse and dry it. Its waterproof nature also makes it ideal for festivals.
Currently, the hat is now available to buy on the Australian IKEA website, after being rolled out across US stores earlier this year – but here’s to hoping it lands in UK shops very soon.
After news of the arrival broke on the company’s Facebook page, loyal IKEA fans have been quick to comment on it.
One person commented: ‘NEVER NEEDED SOMETHING SO BADLY.’
While another said: ‘Man imagine vibin’ in IKEA wearing this, eating Swedish meatballs and lingonsylt as our weekend tradition.’
In other weird but wonderful fashion news, Adidas have teamed up with Lego to release some colourful new trainers.
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Credit: Original article published here.