The word ‘nude’ used to be synonymous with light pinks and beige, but that isn’t what everybody looks like without their clothes on.
So, Marks and Spencer has launched a much broader range of ‘nude’ or ‘neutral’ underwear that aims to be more inclusive for people with darker skin tones.
A statement explains that the retailer has been focused on ‘redefining its “neutrals” (nude) underwear’ because previously, ‘the offer at M&S was inconsistent and inadequate for all ethnicities.’
‘What the team has now created in “new neutrals” is a truly inclusive range – a selection of our customer’s favourite styles available in five great shades named Opaline, Rich Amber, Rich Quartz, Rose Quartz & Topaz.’
The renaming of the different shades was also a conscious development and a response to customer feedback on on industry standard colour names such as ‘tobacco’.
‘The crystal and gemstone theme signifies things that are special and precious and was selected with the Culture and Heritage network to reflect the shades,’ reads the M&S statement.
The new neutrals range with the five different skin shades is available in a whole range of different classic underwear products, including the ‘Body’ (smoothing) T-Shirt bras and No VPL knickers, Wildblooms lace bras and knickers, and the Rosie exclusively for M&S silk & lace bras and knickers.
The neutrals offer is also being trailed in in M&S’s First Bra range, Angel.
‘We listened when our customers and colleagues told us we hadn’t got it right when it came to colour; both in the choices available and the way we talked about the neutral shades,’ says Laura Charles, director of M&S Lingerie.
‘The global conversations around race and equality over the last 12 months spurred us to go faster in creating a better, more inclusive range.’