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Nike launches first dedicated sportswear maternity range

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The new NIke (M) range launches later this month

The new (M) range launches later this month (Picture: NIke)

When your body changes during and after pregnancy, it can be hard to find clothes to fit.

There might be plenty of maternity jeans on the market but there’s little out there for situations where you plan to be a little more active.

So sportswear brand Nike is launching its first maternity collection, focusing on great fit, support and comfort for women before and just after birth.

To create the (M) range, the brand compared analytics from more than 150,000 scans of non-pregnant women against those of pregnant women.

Designers also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum.

 

It includes a tank with support to carry the extra weight

It includes a tank with support to carry the extra weight (Picture: Nike)

Carmen Zolman, Nike Senior Design Director for Apparel Innovation, said: ‘The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design.

‘It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives.’

 

The range is aimed at women both pre and post partum

The range is aimed at women both pre and post partum (Picture: Nike)

The range includes four essentials – a pullover (£69.95), swoosh bra, tank (£31.95) and Nike One tight (£54.95).

The range is more expensive than the standard line but includes additional features.

 

It adapts as your pregnancy progresses

It adapts as your pregnancy progresses (Picture: Nike)

The bra, which costs £39.95. includes layers to give easy access for breastfeeding or pumping.

The other items include support panels or options to change the way the item is worn as the pregnancy progresses, meaning you can wear it no matter what size your bump is.

 

The bra includes layers for easy access for breastfeeding

The bra includes layers for easy access for breastfeeding (Picture: Nike)

Retired British track and field athlete and new mum, Perri Edwards, who tried the range, said: ‘The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed.

‘The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.’

 

It includes leggings that can be worn over the bump or under

It includes leggings that can be worn over the bump or under (Picture: Nike)

You can pick up the range from Nike.com and Nike Town London from 17th September.

Other sports brands are planning similar ranges too. A post on the Adidas website says: ‘Get ready for adidas maternity wear – soon available on adidas.co.uk. Discover sporty outfits to stay active and fit during your pregnancy, or to lounge around in style.’

Meanwhile, high street brands GAP and H&M already have a huge range of maternity activewear.

Prices at GAP start from £14.95 and at H&M, you can pick from items from £17.99, which is a little more budget friendly than the Nike range.

 


Credit: Original article published here.

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