My Celebrity Life

Pandora launches new lab-grown diamonds as a sustainable alternative to mining – starting from £250

My Celebrity Life –
Pandora’s new Brilliance collection (Picture: Pandora/Metro.co.uk)

Expensive jewellery comes at a cost to the environment.

It’s estimated that just one carat of diamonds causes around 3.1 tonnes of earth displacement, requires 8.9 litres of fuel and uses 2534 litres of water.

Not to mention that diamond mining can cause problems for surrounding communities and wildlife.

These ethical and sustainable concerns are a huge issue within the industry.

But, in a bid to help tackle this problem, Pandora has launched a new alternative… lab-grown diamonds.

After pledging last year to become totally carbon neutral by 2025 and use 100% recycled metals by the same period, the brand is set to launch its new sustainable offering.

Due to come out on May 6th, Pandora’s Brilliance Collection offers rings, earrings, necklaces and bracelets, from 0.25 to one carat – with prices starting from £250 (making it more affordable than high-end counterparts).

These will only be set in noble metals, including yellow gold, white gold and sterling silver.

The lab-grown stones are said to have the same qualities as diamonds – so will be physically and aesthetically identical – the only difference will be how they are made.

Pandora will achieve this by using technology that heats a hydrogen gas mixture to 800C – to replicate the process under the earth.

The jewellery brand is now encouraging others to do the same – especially with 70% of millennials and Generation Z considering artificial alternatives.

Pandora’s CEO, Alexander Lacik, said: ‘The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources.’

 


Credit: Original article published here.

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