These clothes cater to people who – whether for religious or personal reasons – like to have hemlines lower and necks higher, with floaty fabrics that don’t cling to skin.
And now Primark has entered the space with a collection that covers up but is still on-trend.
Texture and print are big factors in the collection, which features leather alongside zebra print and flourishes of tulle.
Layering, too is having a moment here, with wool polo necks underneath checked shirt dresses and longline cardigans used to balance tailored shirts.
Primark say on their site: ‘Express your personal style while keeping your look more conservative and covered up with our collection of autumn/winter must-haves for effortless modest dressing.
‘Everyone deserves to feel comfortable and stylish. Our range of versatile pieces with longer sleeves, higher necklines and lower hems offer endless outfit opportunities while tapping into the seasons biggest trends.’
Prices for the collection start from £6 and the pieces are available in stores now.
It appears to have gone down a storm already on Instagram, as the store’s announcement post was flooded with positive comments.
One person wrote: ‘Thank you Primark for thinking of those women.’
Another commented: ‘Primark once again breaking the mould and making leaps and bounds! Love this.’
Google Trends shows that the search ‘modest clothing for women’ has gone up 60% in the last year, with similar spikes for modest dresses and swimwear.
With so many brands looking to be inclusive size-wise, adding this extra layer of ease for people to dress how they wish is also very welcome.
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Credit: Original article published here.