My Celebrity Life

Shoppers spot spelling mistake on M&S Christmas jumper but is it intentional?

It wouldn’t be the festive season without some Christmas jumpers.

From the wacky to the wonderful, they come in all shapes, sizes, and styles, and we can never get enough of them.

And with Christmas jumper season in full swing, retailers are competing to create the most festive jumper of them all.

One such store is Marks & Spencer, but it seems the high-street stalwart may not win the most festive creation of 2020.

Instead, it may just capture the most confusing.

Eagle-eyed shoppers quickly pointed out a spelling mistake on the brand’s latest Christmas jumper following an Instagram post showcasing the design.

Fans of Charles Dickens’ A Christmas Carol will already be familiar with Ebenezer Scrooge’s famous line ‘bah, humbug’, a phrase that M&S have placed on their newest festive outerwear item.

However, there is a noteworthy difference on this jumper, with the spelling of ‘bah’ changed to ‘baa’.

My Celebrity Life –

Is this deliberate? (Picture: @marksandspencer)

Many people on Instagram were quick to point out the adjustment, with one writing, ‘love this, but should it not be spelt “Bah”?’

While another commented: ‘Wrong spelling for Bah!! What idiot passed this.’

But is the mistake an intentional one?

One person offered an explanation for the phrase’s newest interpretation, citing the wool type material of the slogan as the reason. They wrote: ‘The humbug is in a fleecy type material (supposedly to look like [a sheep]), so it’s a play on words?’

Yet this clarification couldn’t convince everyone. One user quipped: ‘As an English teacher, I just can’t buy this because of the spelling (I’m not buying the fleece letter/ sheep explanation!)’

My Celebrity Life –

Caption: M&S Christmas jumper spelling mistake – or is it intentional?
Provider: @marksandspencer_sam

And the annoyance didn’t stop there with another writing: ‘It’s a nice jumper but I’m disappointed it’s not the correct spelling of bah. I definitely feel that after this year it’s BAH HUMBUG. No one thinks BAA HUMBUG. I get that the letters look like sheep’s fur, but then it also looks like snow. I think you’ve missed an opportunity to get it right. I would most definitely have purchased the jumper if the spelling was correct.’

Despite the apparent displeasure, many others loved and appreciated the clever pun. Sam Briones, the M&S Insider modelling the jumper in the post, wrote, ‘I guess one can read the slogan the way they want to. For me…this one is perfect #mood.’

What do you think? Was it was a wrong move or a brilliant double entendre?

My Celebrity Life –

Baa Humbug (Picture: M&S)

£19.50, Marks & Spencer

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Credit: Original article published here.

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