No Time To Die will be released very soon (Picture: MGM)
All eyes will be on the 25th Bond film come its September 30 release date, as the world prepares to watch Daniel Craig make his final outing as 007.
However, considering the absolute havoc wreaked on the film industry over the past year and a half due to the Covid-19 pandemic, there’s a lot of pressure on Mr Bond to get film-lovers back to the cinema.
After all, it’s exactly what the doctor ordered after cinemas have been struggling – a blockbuster for the ages, a landmark film from one of the world’s biggest franchises, and an exclusive release in cinemas after many studios opted for simultaneous streaming release.
However, while the film is likely to have a huge impact, it’s likely going to take more than that to get the film industry back.
Shawn Robbins, Chief Analyst at Box Office Pro, told Metro.co.uk: ‘This is absolutely an important blockbuster release for the global theatrical market.
‘The box office successes of this past summer have paved the way for a major franchise film like James Bond to continue bringing back moviegoers, but we have to remember the whole of the industry is greater than the sum of its parts.
‘It will take consistent releases of high-quality movies to generate long-term recovery, something we are beginning to see come to fruition as the fall schedule, especially going into 2022, promises an increasingly full slate of high-profile movies opening more often than just once per month.’
He added: ‘Forecasts are volatile during this mid-pandemic and mid-vaccine era.
‘The previous Bond film, Spectre, was a slight step down from Skyfall in terms of box office sales for a variety of reasons, but the expectation had always been that another strong sequel coupled with high interest in Daniel Craig’s final turn as the iconic character would have a fair chance at recapturing some of the peak magic again.
‘That was true before the pandemic, and to an extent it’s still true now with more pent-up anticipation, but the worldwide marketplace is not running at 100 percent yet. Box office comparisons to past Bond films aren’t necessarily fair or telling at this stage without that crucial context.’
Meanwhile, Shawn pointed out that the realities of the pandemic will likely have an impact on audiences going to see the film.
‘Not only will audience reception of No Time To Die decide the quality of its lifetime run in theatres, but so will the realities of the pandemic,’ he explained.
‘While the target male audience has already driven several of this year’s biggest hits, there still remain some older adults cautious to return to public life, such as cinemas, as the Delta variant’s impact has grown and vaccine hesitancy has become an issue.’
Almost every production during the height of the Covid-19 pandemic faced shutdowns and delays, with cinemas also closing.
While many are feeling more confident to go back to cinemas, the film industry is still feeling the impact of the past year.
However, there’s plenty to look forward to.
Other than No Time To Die, which stars Lashana Lynch, Rami Malek and Lea Seydoux along with Daniel, we’ve also got the release of epic sci-fi Dune, Marvel blockbusters Spider: Man No Way Home and The Eternals, as well as The King’s Man and The Matrix: Resurrections.
No Time To Die is released on September 30.
Credit: Original article published here.