Adam Leber, the longtime manager for Miley Cyrus, Lil Nas X, Labrinth and more, is launching a new management company in conjunction with Live Nation, he announced today (April 5). The new company will be called Rebel, which is Leber’s name spelled backwards, and he will retain his clients for worldwide representation.
Leber was most recently a partner at management conglomerate Maverick, which he co-founded in 2014 alongside other music management heavyweights Clarence Spalding, Larry Rudolph, Guy Oseary, Gee Roberson, Scott Rodger, Cortez Bryant, Ron Laffitte and Caron Veazey. With the formation of his new company, Leber will be leaving Maverick.
“This is a new chapter for me,” Leber said in a statement. “It’s exciting to kick off this era and work towards building an artist-first and development-centric haven for career superstars with a focus on the future of music and technology. I’d like to thank my previous partners and colleagues for all of their belief and support over the years at Maverick.”
Recently, Leber has helped steer the record-setting career of Lil Nas X, who rode the massive success of his single “Old Town Road” to six Grammy nominations and two wins, and whose latest single, “Montero (Call Me by Your Name),” soared to a No. 1 debut on the Hot 100 this week. He’s also managed Miley Cyrus — whose dad, Billy Ray Cyrus, was featured on the “Old Town Road” remix that won the best pop duo/group performance Grammy — for several years, and most recently helped her sign a new record deal with Columbia Records and become just the third female artist to have an album reach 1 billion Spotify streams, joining Lady Gaga and Taylor Swift. And alongside his longtime client Labrinth, Leber worked on the Emmy-winning HBO series Euphoria, for which he served as music supervisor and earned an Emmy nomination for that work.
In 2005, Leber co-founded Reign Deer Entertainment with Rudolph, where he co-managed artists such as Britney Spears, Fifth Harmony, Aerosmith, Travis Scott and Avril Lavigne, among others. He also runs an investment fund that has invested in Uber, Airbnb, Everlane and more.