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AEG’s Isabel Brougham and More Join Mint Talent Group

Mint Talent Group has announced that AEG’s Isabel Brougham will join the recently formed company as head of marketing. Brougham arrives from Goldenvoice, where she was senior marketing manager in the Bay Area.

Brougham will be tasked with implementing the agency’s 47-point marketing plan for each artist that has been developed since Mint launched in September. The plan for its growing list of clients focuses on building a fan following market-by-market.

“I am excited to move over to the agency side and hope to help cultivate a new era of agency marketing, drawing from my many years of promoter experience,” said Brougham in a release. “Mint’s 47-point marketing checklist is a perfect representation of that new era.”

According to Mint, the 47-point plan covers everything from marketing asset recommendations, utilizing digital tools and socials to enhance exposure, exploring new opportunities with their list of marketing partners, to new and innovative ways that an agency can help bridge the gap between artists and buyers.

“We are extremely excited about welcoming Isabel to the Mint team,” said Mint co-founder Patrick McAuliff in a release. “Her experience, knowledge and passion for the job will help push Mint forward as we continue to reimagine the talent agency and fully service our clients.”

In addition to Brougham, Mint has also announced that Amanda Levine will be representing the Mint artist roster and sports properties in the extensive brand community as its new strategic branding partner. The CEO of Ruler Branded Entertainment (RBE), Levine is known as an audience-agnostic, forward-thinking marketer with an expertise in brand integration. Levine spent more than a decade in the record industry at Atlantic, Jive and Wind-Up before stepping into marketing. In marketing, she has worked with GMR Marketing, Colangelo Synergy Marketing and Billboard.

“We have witnessed Amanda’s energy and enthusiasm for two decades across a myriad of different projects,” said Mint co-founder C.J. Strock in a release. “We are thrilled to announce she will be leading our initiatives in the branding space.”

David Limentani will be joining Mint after years developing acts at Nimbleslick Entertainment. His roster includes AFTM, Bumpin Uglies, Consider The Source, Human Resources, Miss Mojo, Tropidelic, Wild Adriatic, and Yam Yam.

“Mint has managed to redefine what success looks like for both artists and agents during the pandemic,” Limentani said in a release. “I am honored to have the opportunity to work with a powerhouse of music industry veterans and look forward to making a positive impact within the company.”


Credit: Original article published here.

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