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The “Bonus Jonas” is officially the main character.
Amid his rising popularity on TikTok, Frankie Jonas stars alongside musical artist Babyxsosa in MCM’s new #MCMEverywhereIGo campaign, showing off the Germany luxury brand’s iconic handbags and silhouettes in a series of fresh photos.
Drawing inspiration from a diverse group of digital creators, the campaign sheds light on MCM’s signature bags and celebrates creative self-expression.
The campaign is curated to Babyxsosa’s soundtrack Everywhereigo. “MCM allowed me to express the true boss in me by capturing my energy and style while wearing the brand’s iconic handbags in the creative campaign,” the star said in a press release.
“I was really impressed with the vibe of MCM and their team for this campaign,” Jonas added. “I especially liked how they integrated video, movement, and music into the overall creative. MCM supports celebrating uniqueness but also community, which is something I can personally relate to and why this partnership is a great fit for me.”
Shop MCM’s handbags, accessories and apparel here.
Credit: Original article published here.