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Hot 97’s DJ Funkmaster Flex Partners With Create Music Group: Exclusive

Legendary Hot 97 disc jockey, Funkmaster Flex, is partnering with Create Music Group for his newly-curated media hub “InFlexWeTrust.”

InFlexWeTrust will house a bevy of music collaborations between Flex and buzzing emerging talents, including Pooh Shiesty, Lil TJay, Polo G, and CJ. Late last year, he released a record with the late King Von titled “Lurkin’.” Von’s posthumous feature helped the music video accrue 11 million views on YouTube. Since then, Flex collaborated with New York’s Fivio Foreign (“Game Time”) and Rowdy Rebel (“Re Route”).

“I’m dedicated to doing some fun collabs,” Flex tells Billboard. “All of the artists I’m working with are individuals whose work ethic and sound I believe in. DaBaby, Post Malone, King Von, Polo G, Lil Tjay, Lil Durk, Pooh Shiesty, Big30, CJ, 42 Dugg, and more fit the mold for what I envision. InFlexWeTrust is a content hub that operates through my eyes and is a platform I’m excited to introduce to hip-hop.”

Create Music Group are equally excited about the opportunity to partner with Flex.

“We are excited to continue to build with Flex and expand the brand that he’s spent his entire career building,” says Todd Perry II, vp Of A&R. “The model that he’s building is one that has gone from crates to digital as he continues to prove that he is still on the cutting edge of hip-hop as a curator and artist and we are here to support and extend the brand of InFlexWeTrust.”

Adds George Karalexis, evp of operations: “Flex has dedicated his entire career to discovering and supporting both emerging & established artists, of all sizes. We are extremely excited to launch his label, InFlexWeTrust, as he continues to cultivate top-tier talent and influence culture.”

Credit: Original article published here.

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