What are you made of? That’s the question behind Madewell’s Spring 2021 campaign, which features Insecure star Issa Rae.
According to Issa, she’s made of “good ideas, good music, good vibes” — all of which are reflected in the sunny campaign photos and video. In the one-minute clip, the Emmy-nominated actress stuns in green, blue and salmon-colored hues as she navigates a busy morning in a colorful, California home.
“I’m made of pools and palm trees, […] blasting my favorite artist through my headphones,” she muses as she enjoys breakfast, listens to music and takes meetings.
“I’m made of South LA, walking to the beats of my neighborhood streets. I’m made of the people who came before me and who stand beside me. Stories told by comforting Black voices.”
To launch the collaborative campaign, Madewell proposed the “What Are You Made Of” prompt to Issa, who then worked with her production company ColorCreative and record label Raedio to curate the collection. The Spring 2021 line champions the next generation of creatives, featuring works from art curator Autumn Breon, poet Tonya Ingram, novelist Yaa Gyasi and more.
Shop the full collection on Madewell’s site here.
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