Consequence of Sound is relaunching this week as Consequence. Along with a rebrand and newly-designed website, Consequence will celebrate by presenting a two-day “Protect Live Music” livestream benefiting independent music venues that have been hit hard by the pandemic.
This Friday (April 9) and Saturday (April 10), Consequence will host more than 90 artists delivering exclusive performances and testimonials in celebration of independent music. The diverse lineup includes Manchester Orchestra, Spoon, Fontaines D.C., Bachelor (Jay Som/Palehound), Julien Baker, Jon Batiste, Portugal. The Man, Real Estate, Wolfgang Van Halen, Myles Kennedy, Andrew Bird and Jimbo Mathus, Glass Animals, The Melvins, Jeff Rosenstock, Black Country, New Road and Pup.
There will be additional appearances by Alex Lahey, Angie McMahon, Sinkane, Bomba Estéreo, The Districts, Low Cut Connie, Cloud Nothings, Rodrigo y Gabriela, Songhoy Blues, Amigo the Devil, Ben Kweller, Together Pangea, Sarah Jarosz, Lady Lamb, White Reaper, Brian Fallon, Hiss Golden Messenger, Shovels & Rope, Sad13, Beach Bunny, and many more.
“Live music has always been the lifeblood of Consequence,” said Consequence founder and publisher Alex Young in a release. “So I can’t imagine a better way to celebrate the next stage of our existence than by gathering together some of our favorite artists from the last 15 years for a weekend of live music.”
At the beginning of the pandemic, Consequence launched its “Protect Live Music” campaign, donating 50% of proceeds from its web store to independent artists and music venues. Proceeds from the event will benefit the National Independent Venue Association (NIVA). Donations can be made here. Additionally, all proceeds from sales of Consequence’s Protect Live Music merch line during the event will go to support NIVA.
“The artists Consequence covers are the artists that are the heart and soul of independent venues. While we can’t wait to welcome them back, this fundraiser will help us hold on until it’s safe to be together again in real life,” said Stephen Sternschein, founding board member of NIVA and managing partner of Heard Presents in Austin, in a release.
The livestream begins at 5:00 p.m. ET on April 9 and will be free to access here.
Check out the full lineup of artists below.Credit: Original article published here.