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Selena Gomez’s Rare Beauty brand already offers a number of jewel-toned eyeshadow palettes, including the Magnetic Spirit and Confident Energy sets, but one thing that was missing for beauty lovers was a neutral-toned palette for easy, everyday wear.
That’s why Gomez announced her aptly titled True to Myself palette on Tuesday (April 6), a warm, wearable set of shades that range from mid-toned browns and pinks to shimmery golds.
“You asked for more neutral eyeshadows, and @selenagomez DELIVERED!” Rare Beauty tweeted. “Introducing the NEW Discovery Eyeshadow Palette in True to Myself—7 rich, blendable, easy-to-wear shades in a range of finishes for all to love.”
In a corresponding advertisement for the upcoming launch, Gomez glows in the desert sun as she shows off the new shades.
Watch the new campaign video below.