Measuring Synch Success: 7 Case Studies
When the final episode of the ESPN docuseries on Michael Jordan, The Last Dance, used Pearl Jam’s 1996 song “Present Tense” to soundtrack a pulse-pounding...
Tag : Music On TV: What Works Now
Synchs Of Distinction: The Most Popular Songs And The Most Influential Shows For Music Discovery
When it comes to music discovery on TV, Netflix dominates. Tunefind — which tracks TV synchs and their popularity among its 3.5 million monthly users...
Synch Savants
Nobody thought the TV synch business would ever slow down. Then came the pandemic. But reality shows like Love Island were surprisingly resilient throughout the...
Late Night And Morning Show Music Bookers Share New Strategies For Finding Talent And Making Performances Pop
The music bookers for America’s top morning and late-night TV shows are comfortable with chaos — working hours that can start well before sunrise, breaking...
These TV Composers Have Solved The ‘Rubik’s Cube’ Of Working Virtually And Without Full Orchestras
As the pandemic enters its eighth month in the United States, home recording, mixing individual tracks and virtual spotting sessions have replaced gathering large, cheek-to-jowl...
Virtual Audiences And T-Shirt Guns: How TV’s Music Competition Shows Are Coping With The Coronavirus
Ken Jeong is a doctor in real life and now he’s playing one on TV, as the unofficial COVID-19 adviser for Fox’s The Masked Singer...
The Super Synch Club: Acts (Some You’ve Never Heard Of) Landing Hundreds Of Placements A Year
How pop-rockers The Score, singer-songwriter Kari Kimmel and others tapped into a lucrative strategy of placing their tracks in TV series, films and video games...
How Katy Perry And A$AP Ferg Are Landing Tunes On TV: Virtual Showcases, Real Wine
With large gatherings prohibited, labels and publishers have shifted their synch marketing strategies from live events to Zoom showcases for both A-listers and promising new...