Ant Middleton has hit out at SAS: Who Dares Wins UK for being ‘hypocritical and shameful’ by cashing in following his exit from the show.
The former SBS officer was axed by Channel 4 over his ‘personal conduct’ but continues to front the Australian version of the gruelling reality series.
Ant has now taken issue after seeing an advert for the programme, arguing that the show is still ‘willing to make money from his profile’.
‘I’ve just seen an advert of SAS UK on 7+ here in Australia! Funny how the UK cancel culture ‘supposedly’ sacked me but they’re still willing to make money from my profile, my brand, my name, my work and my show!’ he wrote in an angry Instagram post.
‘And now that I’ve opened up a market for myself in Australia they are capitalising on my success!’
The 41-year-old added: ‘Laughable, hypocritical and shameful but business is business and that’s exactly what it is… just business baby!’ he wrote, before adding the hashtags ‘#fightcancelculture #allnoise #allBS’.
Channel 4 confirmed Ant’s departure from SAS: Who Dares Wins in March with the previous series – filmed before his exit – aired still featuring the former soldier.
At the time, a spokesperson for the broadcaster told Channel 4: ‘Following a number of discussions, Channel 4 and Minnow Films have had with him in relation to his personal conduct it has become clear that our views and values are not aligned and we will not be working with him again.’
Ant later responded to the allegations that he made ‘lewd and suggestive remarks’ to women on the set of SAS: Who Dares Wins.
Several people also complained about his ‘inappropriate comments’ towards female staff members on set, which he dismissed as ‘indirect and just military banter’.
SAS: Who Dares Wins UK is available to stream on All4.
Credit: Original article published here.