My Celebrity Life

Baffled Jeremy Vine Show viewers crack up over ‘confusing’ Lord Alan Sugar and Sid James mix-up

Lord Alan Sugar got mistaken for late actor Sid James on the Jeremy Vine Show.

The TV presenter was discussing possible contenders to go up against Boris Johnson for the leadership of the country during Monday’s episode of his Channel 5 show Jeremy Vine on 5.

During the segment, he said: ‘Let’s throw some names around here… now let’s go a bit wilder – Deborah Meade, Martin Lewis the money saving expert. Or what about Alan Sugar himself. Could he do it? He’s a Conservative supporter.’

However, instead of The Apprentice guru Lord Sugar, the picture on screen was actually late comedy legend Sid James, who died aged 62 in 1976.

If he did notice the production team’s mistake, Jeremy kept things professional and didn’t let on, as he moved onto his next idea.

The late Carry On actor – who starred in the films alongside the likes of Dame Barbara Windsor, Kenneth Williams and Hattie Jacques – sported grey curly hair and had a similarly shaped face to Lord Sugar.

Jeremy Vine mentioned Lord Sugar… (Picture: BBC)

Plenty of viewers spotted the team’s mistake, with plenty of them taking to Twitter to laugh at the error.

One wrote: ‘They were such a carry on though. They do look similar. My sympathy is with Sid James.’

‘Confusing Sid James with Alan Sugar is a right Carry on,’ quipped one viewer, with another one adding: ‘Sid James ? Carry on Sir. Al…’

And a different viewer tweeted: ‘I know I was half asleep but did JV put up a picture of Sid James for Sir Alan Sugar this morning !!! (sic)’

Of course, anything can – and does – happen on live TV, so it’s fair to see this isn’t the first time a mix-up like this has happened on air.

Back in 2020, former Bond girl Britt Ekland had to correct Good Morning Britain after the show used a picture of a lookalike, and she explained the woman in question actually went to a Bond premiere ‘years ago’ where ‘everyone’ mistook her for the real deal.

Meanwhile, in 2019 GMB producers were red-faced when Bonnie Tyler revealed they had used a photo of a tribute act during their chat, as she said: ‘That’s not me! It looks like me when I was young.’ has contacted representatives for Channel 5 for comment.

Jeremy Vine on 5 airs weekdays at 9.15am on Channel 5.


Credit: Source

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