High street retailer Boots won’t be having a Christmas advert this year.
Instead, the company has decided to launch a festive campaign titled What The World Needs Now, with a focus on kindness and value.
Boots will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty.
The retailer is also inviting customers to donate hygiene items to support those most in need this Christmas.
Speaking about the campaign, Tracey Clements, chief operating officer at Boots, explained that, because Christmas is going to be different for people this year due to the pandemic, they wanted to do something different.
‘We know it’s going to be a different Christmas for people on many levels so we wanted to invest in a Christmas campaign that harnessed the true spirit of this year and people’s desire for kindness and care,’ she said.
‘As a business, we want to offer our support to an important cause that’s been accelerated by the coronavirus pandemic.’
‘We know people are going to be value focussed this Christmas so we’ve created some of our best value offers ever to help people buy Christmas gifts big and small for their loved ones,’ she added.
Much-needed essential items including soap, shampoo, toothbrushes, deodorant, shaving equipment, nappies and period products can be dropped off in the bright yellow Hygiene Bank boxes in 245 Boots stores across the country.
People can donate hygiene essentials in-store or donate £5 directly to The Hygiene Bank by texting BASICS to 70085.
Lizzy Hall, founder of The Hygiene Bank, went on to explain the importance of the campaign.
‘The reality is there are over 14 million people living in poverty in the UK, and if you haven’t enough money to feed yourself then chances are you likely won’t have enough money to keep clean either,’ she explained.
‘One of Jesse Boot’s founding principles was that everyone has the right to access basic hygiene.
‘When Boots first opened its doors, it offered basic hygiene products at a time when items such as soap and toothpaste were considered a luxury. So Boots is a fantastic partner and we know this initiative will support our reach to help alleviate the pressure individuals and families face when they can’t afford basic toiletries at Christmas and beyond.’
In 2019, Boots’ festive advert was based on customers worrying about what to buy their loved ones for Christmas.
It focussed on one man in particular, who had lots of fussy family members, that he was struggling to get pressies for – ranging from vegans to fitness enthusiasts.
In the end it turned out that Boots was all he needed.
Credit: Original article published here.