My Celebrity Life

Diversity’s Ashley Banjo welcomes Sainsbury’s to the ‘triggering racists’ club after Christmas ad row

My Celebrity Life –

Ashley Banjo has jokingly welcomed Sainsbury’s to the ‘triggering racists’ club (Picture: Rex/Sainsburys)

Ashley Banjo has poked fun at the outrage over Black people appearing in a Sainsbury’s ad by ‘welcoming them to the club’ for triggering racists.

The Diversity star has been the target of anger himself this year after performing a dance routine on Britain’s Got Talent which had a segment focused on Black Lives Matter.

The poignant routine, which was about 2020 as a whole, not just BLM, sparked more than 24,000 complaints, with Ashley and his family becoming targets of racial abuse and even death threats from those who didn’t like it.

Now, Sainsbury’s – who showed a Black family celebrating Christmas in one of their ads – are now bafflingly in on the group too.

Poking fun at the outcry, Ashley wrote: ‘Dear [Sainsburys] your application has been accepted… Welcome to the ‘trigger the racists’ club.’

Sainsbury’s has released three ads this year for the festive season.

In the first, titled Gravy Song, a father and daughter chat on the phone as a string of memories play in a montage. They discuss hoping to see each other for Christmas dinner, where the dad’s famous gravy will take centre stage.

Released on Saturday, an argument soon erupted on Twitter with some calling the ad ‘virtue signalling’ and even threatening to boycott the shop.

But Sainsbury’s thankfully stood by the ad, and in a statement told ‘We want to be the most inclusive retailer where colleagues love to work and customers love to shop.

‘We are proud that our advertising represents the diverse communities we serve and our Christmas campaign features three stories of three different families.

‘Sainsbury’s is for everyone and it’s important to us that our advertising reflects this.’

… It’s just a family celebrating Christmas, guys. It’s not that deep.


Credit: Original article published here.

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