Earlier this month, it was announced that Piers had been cleared by Ofcom for his comments, which led to him quitting Good Morning Britain.
The controversial move prompted a passionate debate on the Jeremy Vine Show, with Dr Shola expressing her view that the ruling will ’embolden’ others to treat people struggling with mental health in a dismissive way.
Appearing on Thursday’s (September 3) programme she stated: ‘I was in that debate with Piers Morgan on that day and the bottom line this Ofcom ruling totally whitewashes what has happened.
‘When I say that Piers Morgan was objectively irresponsible as a broadcaster I mean what I say. He was objectively offensive on race and mental health, especially in the way he was so dismissive of what she said in terms of her own experience and he was deeply personal.’
She continued: ‘Piers Morgan continually uses his platform, what he did is use the ITV Studios as his own personal living room and just rants out whatever he feels about her.
‘It’s not just about him not believing her, people want to make this just about freedom of speech. Freedom of speech does not come without consequence and he’s a broadcaster. He brought his personal dislike of Meghan Markle into the debate.’
Piers has been keeping an eye on the reaction since Ofcom made its decision and responded to the clip of Dr Shola claiming his win yesterday was ‘eating her alive’.
‘Poor old Dr Shola, the most abusive, offensive & obsessive Piers-basher in Britain – my victory is eating her alive,’ he wrote in response.
Ironically, Ofcom has reported that 53 people complained regarding Dr Shola’s remarks.
Piers has been keeping his followers on tenterhooks regarding his next career move since the Ofcom investigation results were announced.
‘I have had loads of offers and they have accelerated in the last 10 hours, as you can imagine, and I will take my free-speech campaign around the world and all I require is to have an employer who believes in it as passionately as I do,’ he told the press outside his London home shortly after.
He has, however, ruled out returning to Good Morning Britain.
Jeremy Vine airs weekdays at 9.30am on Channel 5.
What is Ofcom and what does it cover?
Ofcom is the regulator for the communications services that we use and rely on each day.
The watchdog makes sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.
Ofcom deals with most content on television, radio and video-on-demand services, including the BBC. However, if your complaint is about something you saw or heard in a BBC programme, you may need to complain to the BBC first.
Its rules for television and radio programmes are set out in the Broadcasting Code.
The rules in the Broadcasting Code also apply to the BBC iPlayer.
This Broadcasting Code is the rule book that broadcasters have to follow and it covers a number of areas, including; protecting the under-18s, protecting audiences from harmful and/or offensive material and ensuring that news, in whatever form, is reported with due accuracy and presented with due impartiality.
Audiences can complain to Ofcom if they believe a breach of the Broadcasting Code has been made.
Every time Ofcom receives a complaint from a viewer or listener, they assess it to see if it needs further investigation.
If Ofcom decide to investigate, they will include the case in a list of new investigations, published in the Broadcast and On Demand Bulletin.
An investigation is a formal process which can take some time depending on the complexity of the issues involved.
Ofcom can also launch investigations in the absence of a complaint from a viewer or listener.