Carol McGiffin, a former Loose Women star, has launched yet another stinging attack on ITV.
The 63-year-old quit the ITV daytime show earlier this year, after initially appearing on the panel of Loose Women in 2000.
Since her departure, she has criticised her former employer ITV and former This Morning co-hosts Holly Willoughby and Phillip Schofield, claiming that things were ‘dysfunctional’ behind the scenes of their programme.
She also wanted ITV’s CEO to resign after Schofield acknowledged to having a ‘unwise but not criminal’ romance with a younger staffer.
Carol has launched another stinging assault following ITV’s chief executive Dame Carolyn McCall’s appearance before a parliamentary committee, when she firmly denied using the terms “Tower Block Traceys” to characterise ITV audiences.
Nonetheless, Carol stated in her current Best Magazine column, according to Mail Online, that “the only “new” discovery to emerge out of the whole ITV managers’ fruitless interrogation by MPs” is that MPs questioned assertions that the programme had “disdain and contempt” for ITV fans.
Dame Carolyn, ITV’s managing director Kevin Lygo and company secretary Kyla Mullins all denied any claims of the term ‘Tower Block Traceys’ being used, but Carol still blasted ITV, continuing: ‘Do they also think, I wonder, that by forcing their woke agenda down the audiences throats day after day they’re “educating” them? Of course they do.’
Her venomous remarks follow SNP MP John Nicholson’s accusation that ITV personnel used the phrase “Tower Block Traceys” to characterise their viewers.
‘Can you confirm that daytime production employees on This Morning referred to their viewers in production meetings as “Tower Block Traceys?” he said.
Dame Carolyn leant back in her chair, visibly shocked, as Lygo requested Nicholson to repeat himself.
‘I’ve never heard that expression,’ Lygo remarked, echoing Dame Carolyn.
While the MP later stated that “a number of people” had informed him that the moniker was used by ITV employees, the executives once again stated that they were unaware of the word.
‘It’s truly dismissive,’ he said. ‘If an idea is too high-brow I’m told that people say “would that really appeal to the Tower Block Traceys?’
All three people being interrogated shook their heads, and Nicolson called it a “terrible thing to say.”
‘It’s not what ITV would be looking at for a target audience,’ Dame Carolyn then said.
‘We wouldn’t describe our audience in that way and I know one thing, it is that the daytime team on every show really cares about the audience, so that surprises me,’ she added.
Loose Women airs weekdays from 12.30pm on ITV1.
