Former Judy Finnigan, anchor of This Morning, has taken aim at Holly Willoughby’s health company Wylde Moon.
The 75-year-old veteran TV broadcaster co-hosted ITV’s breakfast show with husband Richard Madeley, 67, from 1988 to 2001.
While the pair avoided commenting on the current turmoil surrounding the programme with the departure of long-time presenter Phillip Schofield, Judy has now made her feelings known about one of Holly’s other business endeavours.
Speaking about the brand, as well as Gwyneth Paltrow’s Goop, Judy claimed the businesses ‘make fortunes for their charismatic hosts under the guise of caring for women’s wellbeing’.
‘Rosamund Pike is scathing about Gwyneth Paltrow’s Goop website and claims the whole wellness industry is a con,’ she said.
‘Hurrah! I’ve been waiting for someone to have a go, not just at Goop but at other “wellness” websites such as Holly Willoughby’s Wylde Moon (not the ridiculous woo-woo spelling, meant to sound elementally female),’ she added when speaking to Women’s Own magazine, as reported by The Mirror.
The writer then implied that the things advertised on these websites were a waste of people’s money.
‘I think we’re all being conned by the wellness industry,’ she said.
‘The idea that it’s no longer enough to be healthy and we have to be “well”… I think it’s really dangerous.’
Back in 2021 Holly launched the website, which she labelled a ‘beautiful online space where I can share the things I love with you all’, pledging that she would add to it each month ‘on the full moon’.
However, she has been chastised for selling expensive things on her ‘wacky’ website at times.She previously said the inspiration for the business came about during her time in Australia whilst filming I’m A Celebrity…Get Me Out of Here in 2018.
Writing on her website, Holly said the country was ‘the land of alternative therapies, and the town that I was in truly had all kinds of things for all kinds of people’.
‘Through this wonderful kinesiologist called Josie, I really started to unlock pieces of myself and when I came back to England, I knew that I didn’t want to stop everything I’d learnt.
‘Now I have things in my own hypothetical toolkit, like meditation and sound baths, that really work for me.’
However, she added it was ‘all about finding what works for you’, whether it be ‘going for a run, talking to a friend, or drowning yourself in a bottle of wine’.
Holly previously stated that she was not ‘pushing’ her blog and goods on anyone, but she was also not ‘afraid of the backlash anymore’.
This Morning airs weekdays from 10am on ITV1.
