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GB News takes swipe at BBC as it launches new advertising campaign

GB News is taking on the BBC in its latest ad (Picture: GB News)

GB News is calling out the BBC for failing to ask questions in its new advertising campaign.

The channel is promoting its ‘honest, punchy, and straight to the point commercials’ on social media, posters, and electronic billboards around the country.

Alongside its first three offerings, GB News states it is ‘proud’ to be a voice for the ‘silent majority’ of Brits, including the 64% who say traditional television news is too one-sided and stifles debate.

It also serves the 65% who feel there’s too much political correctness and the 66% who say other channels are too dominated by a London-centric perspective.

‘We ask the questions you’d ask. BBC News doesn’t,’ one poster reads, with another stating: ‘GB News. Not PC News.’

‘Many people haven’t heard of us yet and we’re keen to spread the word about what we do, and what we stand for at GB News,’ the broadcaster said in a statement.

Angelos Frangopoulos, the channel’s CEO, added: ‘GB News is committed to serving the 86% of people who live beyond southeast and London – the “silent majority” of Britain – so our campaign meets them mostly where they are, in the regions.’

Michael Moszynski, CEO of London Advertising, which coordinated the campaign, continued: ‘GB News is a challenger brand so we’ve created bold executions to challenge the incumbents for not asking the questions people want answered and being too hamstrung by political correctness.’

GB News launched in June with the aim of broadcasting ‘original news, opinion and debate’ with a mix of news coverage and opinion-based content to offer an alternative to the likes of BBC and Sky News.

It has been widely described as right-leaning on political issues.

Andrew Neil quit the BBC in 2020 to become the channel’s chairman and present a prime-time evening programme.

However, he resigned from his roles at the channel in September, later citing he ‘never set out’ to create a British Fox News.

‘Well, I had always made it clear it wouldn’t be a British Fox News, and I think you could do something different without going anywhere near Fox,’ Neil told Question Time.

‘Fox deals in untruths, it deals with conspiracy theories, and it deals in fake news. And that’s not my kind of journalism, and I would never have set out to do that.’


Credit: Original article published here.

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