Want more John Lewis off the back of the release of its iconic Christmas advert? You’re in luck, with the retailer also dropping another 30-second clip this morning.
Arguably the most anticipated of the annual Christmas adverts each year, John Lewis has shared its 2020 offering, titled Give A Little Love, which has the backing vocals of Brit Award-winning singer Celeste.
The 26-year-old is the first singer to pen an original tune for the ad, with her captivating vocals draped across the department store’s latest commercial – driving this year’s campaign which hopes to raise £4million for charities Fare-share and Homestart.
From cackling hairdressers with beaming smiles, to a nurse on her way to save lives and the everyday heroes who have been getting the nation through the most testing of times, the advert has honoured many in the main two-minute trailer, illustrating that no matter how big or small every act of kindness goes a long way.
And it’s already got us all in tears.
However, there is also a shorter campaign advert that has launched alongside the main one, sharing information on the campaign’s ties to National Kindness Day, with a target to support two UK based charities: Fare-Share, which helps those facing food poverty and Home-Start, which works with parents who need support.
Encouraging people to donate to the charities, it features another animation that riffs on the same Give A Little Love theme of the original advert (which showcases several different art forms, from live-action to animation and claymation).
How can I watch the second John Lewis advert?
The shorter advert from the retailer is available to watch on the John Lewis and Partners YouTube. As well as at the top of this article.
Meanwhile, the first advert is available to watch now on John Lewis and Waitrose’s Twitter and Facebook pages, as well as its YouTube, and in this article.
Give A Little Love will be available to stream and download with proceeds going to Fare-share and Homestart.
When will the John Lewis advert be on TV?
If you’re tuning into The Voice UK final this weekend, you may want to grab some tissues because the John Lewis Christmas advert will be making its televised debut during the break.
The John Lewis advert will see its televised debut during The Voice final from 7pm on ITV.
Credit: Original article published here.