A hotel in Burnley, Lancashire, where BBC Radio 1 DJ Jordan North grew up, has been renamed in honour of the I’m A Celebrity… Get Me Out Of Here! contestant, who’s built a strong fanbase throughout the competition.
On Monday 16 November, the second episode of this year’s I’m A Celebrity showed Jordan facing one of his greatest fears, as he was locked up in an underground crate with 30 snakes.
The radio presenter was captured screaming about his ‘happy place’ Turf Moor, the home of Burnley FC, as he and former Eastenders actor Shane Richie bagged nine out of a possible 10 stars.
Jordan has since gone from strength to strength in Gwrych Castle in Wales, conquering an eating challenge and being voted as the first leader of the camp by the public.
In honour of his fast-growing popularity, The Lawrence Hotel, an establishment located in Padiham, Burnley, has decided to change its name to The Jordan Hotel.
The hotel’s owner, Michael Huckerby, expressed how proud they feel of Jordan for ‘taking on so many challenges and facing his fears’.
‘It’s not often we see someone putting Burnley on the map like Jordan has,’ he said.
‘He’s a brilliant personality and it’s great to see everyone take to him so quickly. We wanted to celebrate his incredible attitude in taking on so many challenges and facing his fears.’
Michael stated that he hopes Jordan learns ‘how proud we are of him when he leaves the show’, adding that he will ‘ideally’ leave as ‘the winner and king of the castle’.
‘He is welcome to come and stay at The Jordan Hotel whenever he wants,’ he said.
In addition to changing The Lawrence Hotel’s name to The Jordan Hotel, the establishment has also dubbed its luxury duplex suite The Happy Place, in tribute to Jordan’s signature saying.
For any bookings into the suite that customers make while Jordan is on I’m A Celebrity, the hotel will donate the profits to local charity Pendleside Hospice.
Last week, it was reported that Jordan had unknowingly raised ‘thousands’ of pounds for charity, thanks to his now well-known motto.
Following the Viper Vault challenge with Shane, Burnley FC created T-shirts with Jordan’s slogan, ‘happy place, happy place, Turf Moor’, printed across.
Proceeds from sales of the T-shirts, which cost £20 each, will be split equally between the Burnley FC Community Foodbank and Pendleside Hospice, where Jordan’s uncle was looked after.
I’m A Celebrity continues tonight at 9.15pm on ITV.
Credit: Original article published here.