Shane Richie opened up to his fellow I’m A Celebrity… Get Me Out Of Here contestants about the mega-money deal he accepted to star in the Daz adverts, but admitted it ‘killed’ his career.
The EastEnders actor admitted that he never really wanted to take part in the soap powder adverts in the mid-90s so he and his agent tried to price him out of it by asking for a ridiculous amount of money.
The ploy didn’t work, however, as Daz were willing to stump up the £500,000 fee he asked for, for just 21 days of work in two years.
Shane, 56, told his fellow campmates: ‘Never say no to a job, just price yourself out of it.
‘With Daz I didn’t want to do it so I said it would be £500,000 for 21 days work over two years, they’re never going to pay that… but they did.’
He admitted that despite the massive payday, the advert had a negative effect on his career as the jobs stopped rolling in.
‘It killed my career. I was Mr Saturday Night, Grease, the jobs were coming in as an actor, even dramas for the BBC.
‘I did the job and my career, it stopped overnight,’ he admitted. ‘No one was calling as you become a TV personality.’
Shane revealed that he had a harsh awakening when he went up for a movie role which he thought he had in the bag, only to overhear the casting director slating his advert in another room.
He told the others: ‘I remember turning up for a film gig and I remember being on the other side of the door with a script in my hand.
‘They were looking for name and a Londoner and then I heard them go “there’s that prat from the Daz advert”’.
I’m A Celebrity… Get Me Out Of Here airs daily from 9pm on ITV.