My Celebrity Life

I’m A Celebrity 2021: Ratings plummet below 5million for first time since 2014

I’m A Celebrity has had a rocky time of it so far (Picture: BBC)

Viewing figures for I’m A Celebrity…Get Me Out Of Here have dropped to their lowest since 2014, and have dipped below five million for the first time in seven years.

Thursday’s episode of the ITV series reached 4.6million viewers, according to Broadcast TV.

The previous low was in November 2020 when 5.5million (27.4%) tuned in.

However, I’m A Celebrity did exceed the 2.6million (16.2%) slot average and beat Masterchef: The Professionals at 2.6million.

Of course, this doesn’t include figures from catch-up, which will cause the viewership to rise significantly.

According to statistics from ITV, I’m A Celebrity is currently averaging around 9.7million viewers when all devices are taken into account.

The series has returned to its usual live shows following a rocky few days amid Storm Arwen, when a production base had to be repaired.

The celebs recently reunited after they were taken out of the castle (Picture: BBC)

The live shows were taken off air for four days in a row, with compilation episodes airing instead.

Meanwhile, the celebrities were taken out of the Castle and put into quarantine, before reuniting when it was safe to return.

Most recently in the series, Frankie Bridge and Naughty Boy took on a brutal trial, with the Saturdays star getting emotional afterwards.

In tonight’s episode, the music producer returns for another trial with diver Matty Lee.

In a preview clip, Ant and Dec announce that they have just 30 seconds left as Matty, 23, rushes to untie a star from a rope hanging inside the small space.

As something falls down on the diver from above, the camera switches to Naughty, 40, who’s outside the tunnels placing his arm through mysterious holes in the wall.

Ant and Dec urge him to move onto the next hole – but he hesitates, looking back at them and shaking his head with anguish over the task at hand.

I’m A Celebrity continues tonight at 9pm on ITV.

 


Credit: Original article published here.

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